A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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The ASA Rules That Content Creators Must Adhere to Prize Promotion Guidelines
YouTube and Instagram influencer, Molly-Mae Hague, has received 12 complaints made against her to the ASA following a giveaway she hosted on Instagram in September 2020. To celebrate reaching one million YouTube subscribers, Molly-Mae wanted to give back to her followers who have supported her on her journey by offering...
A New Way For TikTok Creators to Connect With Their Viewers
During the testing stage, creators with over ten thousand followers were able to opt-in to trial the feature but now it is available worldwide to any creator who wants to opt-in. If you are interested in using the feature, you must switch your account to a ‘creator account’ which is...
Inclusion of the First and Only Creative Agency in the FT 1000 – A Win For Influencer Marketing
The Financial Times will be releasing the full report featuring case studies and analysis from this year’s ranking on 22nd March. Now, you can read the full list of companies featured, which includes Billion Dollar Boy (BDB), along with the mention that London remains as the city with the...
International Women’s Day – Celebrating Influential Women
The influencer marketing industry is one that is female-dominated. As of March 2020, female influencers made up 84% of the industry, according to a report by Klear. Here at Talking Influence, we admire the hard work that women put into their roles within the influencer marketing industry and believe that...
A Day in the Life: Ben Malka, Senior Talent Manager at Gleam Futures
Ben Malka, senior talent manager at Gleam Futures, joined the team when he was headhunted to help build out Gleam’s gaming division. Ben chatted to Talking Influence about what a day in his life looks like.
A Pledge to Close the Influencer Pay Gap
In the 2019 Influencer Marketing Rate Report, Klear reported that female influencers were paid 33% less than male influencers. As of March 2020, female influencers made up 84% of the industry and the gap had widened. The findings from Klear have been supported by a 2020 study from HypeAuditor – which...
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