Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
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Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
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Influencer Marketing
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- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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What TikTok Made Cool: 80’s and 90’s Style
Some may find it ironic that TikTokers are paying homage to the 80s and 90s, as many of its users weren’t even around then, with GenZ-ers only just falling into the threshold of ‘90’s kid’. We no longer need to look towards major fashion houses for the latest...
IMS Global 2021 Roundup: Day Three (Creator Day)
Jennifer Quigley-Jones, CEO of Digital Voices was our host today, and it was great to see how passionate she was engaging in conversations with our speakers during the live Q&As. As well as hosting the Q&As, Jennifer sat on the ‘How to Authentically Transition to Audio?...
How Influencers are Emerging as Tomorrow’s Brand Owners – The Rise of Multi-hyphenates
Today we delve into how influencers are moving beyond posting, utilising lifestyles to create new brands and businesses, and mobilising followers to join them on their new, future-proofed ventures. What is a multi-hyphenate and why are influencers embracing the trend? The simplest way to define a multi-hyphenate is to imagine...
IMS Global 2021 Roundup: Day Two
Today’s host was the knowledgeable, digital marketing thought leader, Jason Falls, who tuned in live from the US to host the insightful live Q&As with our speakers, and provided us with his key takeaways from the day. Impact opened the show with their thoughts and predictions for...
WTF Series: WTF is Influencer Retention?
That’s why successful brands prioritise influencer retention: that is, keeping the same influencers engaged month after month, quarter after quarter. By focusing on strengthening your existing connections to fans, you can maximise the lifetime value of each relationship and reliably expand your earned media footprint, instead of constantly trying...
Regular Entries to the Influencer Marketing Awards Close in 24 Hours!
The final deadline to enter the awards is now just two weeks away, so it’s time to craft your winning entry. Submitting your entries before tomorrow means that your entry fee will be £295 – it will go up to £395 on the 16th of April! We hope that you’...
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