A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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The Future of Fan-to-Influencer Payments Powered by Privacy-Safe Gifting Platform
The first social gifting platform that will allow influencers to receive gifts from fans directly, without sharing private information, is powered by RealGifts, the same tech behind the gifting widget on the notable dating/hookup platform, Seeking Arrangement. Despite the controversy, Seeking Arrangement has a set up that works, ‘sugar...
YouTube to Host Virtual Pride Month Event
Fronted by Years & Years lead singer and It’s A Sin star, Olly Alexander, the UK segment of the event will take place in an East London pub on 25 June, all streamed to YouTube. The YouTube event will also feature performances from across the globe, sharing the spirit...
A Day in the Life: Charlie Elliott, Strategy Director at Billion Dollar Boy
After working in social media strategy for ten years, Charlie took on the role of strategy director at Billion Dollar Boy two months ago. Charlie has always had a keen interest in the influence space, and she is passionate about applying this in her new role.
Exploring the BIPOC Influencer Pay Gap From the Perspective of an Entertainment Attorney
Representing a robust client roster of over 45 YouTubers, digital content creators and influencers (many of them BIPOC), Anita K. Sharma is renowned for being one of the first entertainment lawyers to help content creators navigate this developing industry, protect their content, and broker lucrative, unprecedented deals. As a BIPOC...
Consistency – The Missing Puzzle Piece to Maximise Influencer Marketing ROI
A recent report from Influencer Marketing Hub found that nine in ten of the 5,000 marketers they surveyed believe that influencer campaigns are successful, and the publication estimates that the global market for creator-driven advertising will reach US$13.8 billion by the end of the year. The same...
Tech Digest Series: Snapchat Tools, Facebook Live Shopping and Instagram Insights
Snapchat’s new editing tools, gifting and marketplace Many of you may associate Snapchat with a teenage audience, acting as an image, video, and text-based instant messaging platform. Snap Inc, the team behind Snapchat, is putting new initiatives in place which will mean the app will have more to offer...
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