This is the penultimate video in the teaser series ahead of The Influencer Marketing Show Global next Tuesday. Make sure you catch up on the IMS 2020 session that we shared yesterday.

In this session, our panelists spoke on the topic ‘Metrics That Matter: Understanding Influence Through Data, Creativity and Psychology’

The speakers covered key points such as:

  • What are the new wave of metrics that you should be focusing on (biometrics, reported emotions, and brand metrics)?
  • Moving towards long-term campaigns, what does success look like to you?
  • Beyond just reach, how to measure effectively along the funnel

At this year’s Influencer Marketing Show Global, you can expect to see more updated discussions about where to focus marketing spends and how to measure your campaign success.

Access to the full agenda on our virtual event app is exclusive to ticket holders, so purchase your ticket now to ensure that you don’t miss out on sessions from the likes of Facebook, Bumble, TikTok, and many more industry peers and professionals.

We cannot wait to see you on Tuesday 13th of April at 1 pm GMT for the first IMS session of the three-day event!

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