A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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The Ins and Outs of How to Grow as a Creator on TikTok with @artbyaalice
Alice wants to highlight the importance of education and self-reflection as an important factor to success, and how experimentation and consistency has led her to where she is now. Please tell us about your TikTok account. What sort of content do you share, and how has it changed since you...
Sponsorship Opportunities and Speaker Submissions for IMS London 2021 are OPEN!
After previously being co-located with PI LIVE London, for the first time ever, the Influencer Marketing Show London will be coming to Old Billingsgate as a stand-alone, exclusive event on the 21st of October 2021 – in person. Information on tickets and what attendees can expect from the event will be...
Influencer Monetisation on TikTok: How the Platform is Empowering Creators
Advertisers have found plenty of solutions to get their brands noticed on the ‘For You Page’ that now is home to 689 million monthly active users worldwide. Despite the fast-track efforts of most brands to leverage the new-ish platform, TikTok has been slow to release advertiser-first solutions similar to YouTube...
A Day in the Life: Sammy Albon, Creative Strategist at Digital Voices
Now in the role of creative strategist at Digital Voices, Sammy Albon’s background in the influencer sphere started when he, alongside his twin brother Niki, started his career as a freelance content creator seven years ago. From YouTube, to podcasting with the BBC, and now working agency side - Sam
How Has TikTok Been Honouring Asian American and Pacific Islander Heritage Month?
TikTok wants to ensure that creators from across the globe are recognised on the platform, so this month, TikTok has been focusing on honouring the API community with the hashtags #WeAreAPI and #AsianTikTok. Using and interacting with these hashtags allows a light to be shone on the powerful stories and...
Tech Digest Series: The Latest from Instagram
Users can now include their pronouns on their profile In case you missed it in yesterday’s Talking Influence newsletter, last week, Instagram announced that it has added a feature that allows users to add their preferred pronouns to their profiles in order to clearly display their gender identity. The...
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