Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
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Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
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Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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IMS Global 2020 Throwback: A Taste of What’s to Come…
During the lead-up to the Influencer Marketing Show Global that will be taking place next week, we will be releasing sessions from last year’s show every day leading up to the event. In this session, Stephanie Hoppe, Head of European Operations, and Krishna Subramanian, Captiv8 CEO and co-founder discuss...
IMS Global Sponsor, Traackr, Release Report on Top Beauty, Platform, and Influencer Trends
Research found in the recent report conducted by the data-driven influencer marketing platform, Traackr, found that fragrance, inclusive skincare, body positivity, and other TikTok-driven content was among the top beauty trends in the influencer market in 2020. Traackr’s ‘State of Influence: Beauty’ aimed to investigate how the challenges of...
The Importance of Events and Maintaining Community in the Influencer Industry
If a content creator was from out of town, they would have traveled in just for the occasion. Why? Because these events are for forging connections and building networks – to meet like-minded creatives and to connect with brands. These events are some of the few occasions that individuals could meet...
TikTok Health Content: Educational or Damaging?
There are certified doctors using TikTok to make educational content surrounding health and offer tips and advice to their audiences. TikTok users are certainly finding the information shared by doctors on the app helpful. The hashtags #DoctorsOfTikTok or #TikTokDocs have thousands of videos and hundreds of millions of views. Where...
The Metaverse is Coming – Are You Ready?
What is the Metaverse? The Metaverse is the next big thing in the online world. Literally meaning ‘beyond universe’ the term is used to describe the future of our online life which is essentially a shared virtual space. It combines an enhanced physical reality with a virtual space and encompasses...
Full IMS Global Agenda is Now Available Exclusively to Ticket Holders
We welcome long-standing friends of the show, as well as some new faces who will give us a fresh perspective as to where the industry is headed. Be sure to read our speaker announcement, which is guaranteed to leave you wanting more. The Influencer Marketing Show team has hand-selected speakers...
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