Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
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Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
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Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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Trans Day of Visibility – How the Influencer Marketing Industry is Becoming More Representative
Take razor brands for example – ‘female’ razors are usually marketed using pink, floral advertisements with a focus on ‘super smooth’ hairless bodies, whereas ‘male’ razors are usually marketed using dark, sharp advertisements promoting how the product is tough and strong. Continuing with the example of marketing razors, the product in...
Influencer Marketing Awards 2021: Second Wave Judge Announcement
We’d like to thank the industry as a whole; the positive response to our call for judges was brilliant to see. Your nominations, and applications, have meant that the team has been able to curate a diverse and representative panel of experts, who will be able to use their...
Influencer Marketing on LinkedIn: Is it a Thing?
Created for business professionals, the platform has been used solely as an employee recruiting tool for a long time. Today, LinkedIn is a major professional social media platform where experts in various fields share their thoughts, grow their network, and most importantly, make money. With the evolution of LinkedIn, a...
IMS Global 2021: Start Connecting Now!
Download and connect The Influencer Marketing Show Global virtual event app is now available to download for ticket holders. If you are yet to secure your ticket, there is still time to claim yours! Securing your ticket means that you can attend the event without boundaries AND get the first...
The Creation of Employee Influencers
The digital evolution It began a number of years ago with ASOS choosing to weaponise their on-site models to take their pieces into ‘real’ life, evolving into something far more sophisticated in recent years. We no longer see product SKUs sitting in captions, but shoppable content utilising the brand’s...
Tech Digest Series: YouTube Prediction Tool and Facebook Using Reels
YouTube will recommend products to users This week, YouTube announced that it will be trialing product detection in videos. The app has been testing a series of features since January 2020, and this is the latest to be trialed in beta form in the US only. This new feature will...
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