Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
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Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
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Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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These Brands Have Mastered Instagram Influencer Marketing. Here’s How.
The brands that are excelling right now on the platform are using similar tactics to accomplish one main goal: create a sense of community with their partners. Their most successful influencer collaborations include not only branded partnerships anchored in inclusivity, but also community-building exercises such as hosting virtual events and...
Paving the Way for Inclusive and Representative Stock Images
Stock image company, Getty Images, initially launched Project #ShowUs, in collaboration with Dove and Girlgaze, in order to put an end to the narrow definition of beauty consistently portrayed in advertising. They aimed to set a new standard for the authentic, diverse and inclusive representation of women and non-binary individuals...
IMA Category Spotlight: The Platform Awards
As well as our existing categories, the introduction of new awards aims to celebrate even more of the growing and thriving influencer marketing industry. The Platform Awards Among the new categories, we have created a whole new section that includes four awards: Best Use of YouTube, Best use of Instagram,...
The Integration of Influencers into the ‘Mainstream’
In 2018, we saw Joe Sugg, best known for his YouTube channel, feature as the first ‘social media star’ on BBC’s Strictly Come Dancing. YouTuber Saffron Barker followed in Joe’s footsteps the following year. This was a huge step for the inflluencer world, as Strictly Come Dancing attracts...
Instagram Sets Out to Make the Platform Safer for Teens
New AI tools will identify ‘suspicious’ adults, notifying them that messaging a user under 18 is prohibited. Although the minimum age to sign up for an Instagram account is thirteen, the team behind the app are aware that there are cases of people who are younger than 13 lying about...
Is YouTube Evolving to Keep Up with TikTok?
As YouTube is – and has been for over a decade – the platform for video content, they’ve responded to this challenge by releasing YouTube Shorts. This new feature offers another way to keep people on the platform longer and provides a new format for creators to upload. Although still in...
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