Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
The latest posts only for subscribers
Tech Digest Series: Instagram, Facebook, and Twitter
Today, we will take a look at some of the new and updated features recently announced and released by popular platforms including Instagram, Facebook, and Twitter. Instagram Lite revamp Instagram Lite, initially released in December, is an app that allows users in low connectivity regions to utilize most of the...
The ASA Cracks Down on Non-Compliant Creators
Following the latest ruling by the ASA in regards to Molly-Mae Hague breaching the guidelines for prize promotional content, and the recent rule put in place banning influencers from using filters when advertising beauty products, the authority continues to hope that when cases like this are brought to attention, creators...
Why Mass Personalisation is No Longer an Optional Extra and How Brands Can Make Campaigns Even More Personal
Advertising works best when it speaks to people’s wants, needs, and desires in a way that is in accordance with their mindset and motivations at the time. As marketers, we know that. Consumers only dislike advertising when it interrupts them for no good reason. They do however want to...
IMS Global 2021: Introducing the Speakers
This year’s Influencer Marketing Show Global will be taking place virtually between the 13th – 15th of April. Following the triumphant launch of the virtual show last year, we are back to present an interactive event, running over three days, comprising over 30 carefully curated sessions to provide you with...
The Importance of Intersectionality in Marketing Campaigns
Although many brands are constantly striving to improve their marketing campaigns by ensuring they are diverse and inclusive, especially on International Women’s Day, it is important to realise that despite the fact that we are doing better as a society, there is still room for improvement. It is still...
Pairing Influencers with Bought Media – a Solution to the Risk of a Pay-for-Post Economy
Matching Influencer Fit and Media Performance Imagine this scenario – you have a new product launch that you’ve spent the last six months working on. Your marketing budget is set and ready to pull the trigger. You have included a promotional budget that you have earmarked for an influencer campaign....
Recommended
