APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog
But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO.
Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing
Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.
SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins
Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.
PI LIVE Level Up: Embrace the Weird and Connect with Confidence
In the heart of Bristol, the industry came together to build the soft skills that uplift the industry.
Industry in Flux: DealMaker Shines Spotlight on Affiliate Transformation
Times are certainly changing, but DealMaker demonstrated that the industry is readying its defences.
Beyond the Click Marketing Attribution for the AI Age
The era of GenAI is here, fundamentally changing how consumers discover and buy products. This shift has created a new form of influence or soft-touch affiliation, where affiliate content drives conversions without a direct click on an affiliate link....
Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming
Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.
YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
TikTok Takes New Audience-Targeted Ad Solutions to Market
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Inside the €1bn Huel Sale to Danone
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
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A Day in the Life: Aaron King, Senior Account Director - Influencer Marketing, ITB Worldwide
Aaron has worked at ITB Worldwide for over three years now. He started in April 2019 as Account Director, before which he had been working with an independent influencer marketing agency and media company. Aaron was then promoted to the Senior Account Director role in January 2022. In his current...
Influencer Marketing: Injecting Authenticity into the Entertainment Industry
So much of what becomes popular in the entertainment industry has always been driven by reviews and recommendations. Remember the ‘water cooler’ moment when people would excitedly huddle to debate the latest episode of a hit TV show or a new album release? Much of this now happens on social...
Facebook Next in Line to Axe Live Shopping Offering
After announcing recently that TikTok will not be expanding its live shopping offering to Europe and the US, Facebook is the latest platform to announce that its live shopping offering will be coming to a close. As of 1st October, two years after releasing the QVC style feature for influencers...
How the Looming Recession Could Galvanise the Creative Industry
What happens to the creative industry after years of economic upheaval, the worst public health emergency in over a century and an even more chaotic inflationary outlook on the horizon? It should push those creators into the most innovative and opportunistic period of their careers. Despite the uncertainty ahead, creators...
The Marketing Funnel and Affiliates – Not What You Think
As a marketing and media planner who started out in the performance marketing space, I have always kept an arguably biased and loyal toe in the affiliate waters – and have been fascinated to witness the frustrating paradox of how the affiliate channel’s true potential is viewed versus its actual...
The Key to Keeping Consumers Loyal to Your Brand
Influencer marketing platform, HypeAuditor, has released new data revealing the brands that received the most organic engagement from influencers during the first half of 2022. It may not come as a surprise that nine out of the top ten brands reported are fashion retailers; this type of influencer content is...
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