Instagram is a major force in retail, and shoppable social is now mainstream with 29% of millennialsin the UK and the US buying this way. The platform has disrupted e–
It’s certainly been a busy couple of months for influencer marketing platform Buzzoole, following its additional funding and launching the “industry-first” Influence Marketing Benchmark to help improve the
For many of us, influencer marketing has become something of a ‘love affair’. Fair enough, it’s been knocking around for some time now but the rise of celebrity influencers
At this year’s BAFTAs, those in the influencer marketing industry might have noticed a familiar, if not real, face. Shudu, the CGI influencer, signed a deal with EE to
New global research from Rakuten Marketing reveals that the allocation of marketers’ budgets for influencer marketing has doubled over the last two years, reaching 40% in 2019. In the UK,
Today, the Influencer Marketing Awards unveiled which brands, agencies, and tech platforms made the final shortlist. The very best creative, strategic and innovative minds behind the exceptional influencer marketing campaigns,
Influencer marketing has come of age. After several years of potential, characterised by numbers of brands cautiously dipping their toes into the influencer pool, 2018 was the year in which
The inaugural Influencer Marketing Awards (IMAs) is just around the corner (March 26 to be exact), and Tony Laskar, the CEO of Audience2Media, sat down with us to discuss the
Improving transparency through the disclosure of influencer partnerships, and thereby placing consumer interest at the core of campaigns, is the most fundamental step in ensuring the longevity of the influencer
Amid a backlash over ad disclosure, cosmetics brand Benefit has set up a new in-house influencer agency as it invests more in the influencer channel. Bridging the gap between
We’re excited to announce that we’ve teamed up with PerformanceIN to bring you our first ever Influencer Marketing Buyer’s Guide, introducing the best tech platforms and agencies
Valentine’s Day presents the ideal opportunity for brands to run engaging, innovative campaigns with influencers. This is proven in indaHash’s international study of over 1,000 digital influencers
