Major sporting events like the Olympics and World Cup have always awarded gold medals to athletes as well as golden opportunities, particularly in the form of lucrative advertising possibilities. The
Social media app Instagram has become the primary platform for influencer marketing globally, according to data from Goldmedia in association with eMarketer.
Looking at the DACH region – which includes Austria,
Last week Twitter removed millions of fake followers and bot accounts in a ploy to restore trust in microbloggers and encourage healthy conversation on the platform as part of a
In 2014, 3.2 billion people, or nearly half the population of the planet, reportedly tuned in to watch the World Cup on TV, with as many as one billion
Television has long been used as an influencer channel, often combined with celebrity endorsement in the form of commercials. The problem with TV, including programmatic TV, is that brands are
Buzzoole has become the first influencer marketing platform to launch an integration with Instagram that will allow brands to analyse ‘stories-based’ influencer marketing campaigns.
As part of the integration,
Influencers are enjoying more sponsored partnership opportunities than they did a year ago, according to a study in March from Activate.
In addition, 62% of marketers are set to growth
With 60% of consumers consulting blogs, vlogs or social media posts on products before considering a purchase and influencer marketing generating up to 11 times the ROI of
traditional advertising,
YouTube has announced a new division dedicated to beauty and fashion content partnerships, which will be led by best selling author and editor Derek Blasberg.
Reporting to YouTube’s VP
The Cannes Lions International Festival of Creativity returned this week (June 18-22) to recognise and reward the best organisations involved in creativity, advertising, media, technology and innovation.
With the
Facebook has officially rolled out its a branded content managing search engine tool, known as Brand Collabs Manager, allowing advertisers to select content creators based on their unique audiences.
Following
