The Committees of Advertising Practice (CAP) has rolled out new rules to stop advertisers targeting children with “irresponsible gambling adverts.”
CAP, which creates the UK advertising codes administered by the
For many of us, influencer marketing has become something of a love affair. Fair enough, it’s been knocking around for some time now but the rise of influencers has
How consumers are being sold to is changing as social media influencers have changed the way users connect with brands and also how companies promote products. A BBC Panorama investigation
Unless you’ve been living under a rock, you’ve probably heard about the new CMA guidelines for influencers. Despite various previous attempts, nowhere before have we seen something that
Just as you can’t create an amazing meal without great ingredients, you can’t pull off an effective influencer marketing campaign without the right influencers for your campaign. They
Influencer marketing platform Buzzoole has launched what it claims to be the industry’s first influencer marketing benchmarking report to help address common measurement issues around the effectiveness of influencer
With the all-important Judging Day taking place this week, what will the judges be looking for in the entries submitted for this year’s Influencer Marketing Awards? These are
Kidfluencers are, by a definition, influencers under the age of 13 who create content for brand awareness and advertising purposes across a variety of social media channels. In recent news,
Influencer marketing platform ZINE has announced a new tool to improve accountability and transparency for Instagram campaigns after their report found that 50% of marketers say they find influencer marketing
Influencer marketing seems pretty simple, right? But scratch the surface and working with influencers just isn’t that easy. There are many questions to ask before you can even get
For many of us, influencer marketing has become something of a love affair. Fair enough, it’s been knocking around for some time now but the rise of influencers has
Influencer marketing platform Tribe has launched Content Campaigns, offering marketers on-demand content from its tribe of creative influencers. Clients can access a range of content creators who can essentially
