SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
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Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
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How to Protect Your Mental Health as an Influencer
When you allow millions of people into your daily life, there can be a severe lack of privacy, even when you’re controlling the content. Thankfully, there are ways you can protect your mental health while connecting to your audience.
Knock Knock. Who’s There? OnlyFans.
OnlyFans enters the world of comedy with its latest creative fund. It marks another step from the platform to ever so slightly distance itself from its NSFW reputation. But why is OnlyFans seeking a re-brand, and is it even possible?
Aligning Marketers and Influencers: Shifting Perspectives on Influencer Marketing Across the Funnel
The influencer marketing sector is experiencing a new wave of innovation, so how can we shift perspectives on the channel across the funnel? impact.com, in partnership with WARC, have surveyed more than 400 marketers and 400 influencers across Europe, North America, Asia, and Australia to better understand the evolving...
What’s Got Us Talking in September 2022?
September saw big changes in the social space, with Instagram scaling back its shopping features, Snapchat launching its web platform, and Meta's introduction of its Facebook Reels API. As the end of the year quickly approaches, it’s during this time that we can take a look at the industry's highs a
A Deep Dive into Scaling Influencer Relationships
A decade ago, you would have been surprised to find out the hold influencers and creators would have in marketing today.
The Most Profitable Ways to Monetise Your Influence
Influencer marketing is a booming business. In fact, according to studies, it’s expanding to be a $16.4 billion industry. In 2022 and beyond there are so many ways to make money online for people of all walks of life – and with the creation of social media, monetising your...
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