Instagram has launched its Instagram TV app (IGTV) to mark the social platform reaching one billion users.
Announced today (June 20) at Instagram Live in San Fransisco, the rumoured long-
Affiliate network Awin has launched a new voucher attribution feature for both advertisers and influencers to optimise their affiliate activity on the network.
The feature, which provides an additional cost
Snapchat has partnered LiveRamp, leading provider of omnichannel identity resolution, to launch its new measurement solution to support brands in tracking the success of their campaigns.
Known as Offline Sales
With all the noise and clutter on social media, if you are not developing video ads for Facebook, you are missing a huge opportunity. Advertising has always been visual, but
As influencer ROI continues to be a challenge for brands investing in the channel, a new study has found some plausible results among beauty brands and influencers within the beauty
Employees posting brand recommendations on social media channels is the most important way to harness the power of influencer marketing campaigns, according to a survey from Sprout Social.
Known as
The notion that video is exclusively an online marketing format has dominated the discourse surrounding video advertising in recent years however regardless of the mode of delivery – be it via
Amazon-owned Twitch might be the ultimate social media platform that the average consumer has never heard of. Its specialism in ‘video games, pop culture, and conversation’ won’t appeal
Recent research found that 75% of brands are using influencer marketing and of those that use it, almost half (43%) are planning to increase budgets in the next year. With
With influencers on the rise, over three quarters (79%) are set to create more branded content and posts for brands, according to research from influencer marketing platform Mavrck.
This figure
