Fashion models are the new generation of social influence and are indeed aspirational. With over 1 billion active users on Instagram, it’s no surprise that the social media giant
Judging Day is looming for the Influencer Marketing Awards and the judges are certainly going to have a tough time debating, discussing and analysing all of the creative entry submissions.
Pinterest has partnered with French data insights company Launchmetrics to provide insight and training to the Launchmetrics’ community. Together, they will help brands and influencers gain insights into their audiences,
In 2019, a deserted holiday destination is hard to find. More likely than not, you’ll be enjoying the sights alongside a wall of outstretched arms attempting to take the
16 social media celebrities have agreed with CMA to change how they label their social media advertisements. Celebrities including Ellie Goulding, Rita Ora, Zoella and Alexa Chung have said they
For many of us, influencer marketing has become something of a love affair. Fair enough, it’s been knocking around for some time now but the rise of influencers has
Connecting brands with the right influencers is a task in itself and there is no question about the importance of getting it right. For small brands especially, finding the right
The Influencer Marketing Awards entries are now closed! Judging an awards ceremony can be a tricky task, especially when you have so many different creative entries to contend with. That’
With everyone calling for more rules around paid advertising on social media, South Africa’s Advertising Regulatory Board (ARB) is proposing new rules for social media ads to protect users
To the untrained eye, it can be difficult to spot influencer fraud, which is unfortunately still a major issue in the influencer marketing space. With influencer marketing continually growing and
Instagram rolled out Stories in 2016 and has since been introducing new ad products to the feature. More and more brands have been attracted to the idea of linking their
The Influencer Marketing Show 2019 (IMS) returns with a bang to Old Billingsgate, London on October 22-23. It will be another jam-packed two days with informative panel sessions,
