APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog
But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO.
Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing
Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.
SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins
Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.
PI LIVE Level Up: Embrace the Weird and Connect with Confidence
In the heart of Bristol, the industry came together to build the soft skills that uplift the industry.
Industry in Flux: DealMaker Shines Spotlight on Affiliate Transformation
Times are certainly changing, but DealMaker demonstrated that the industry is readying its defences.
Beyond the Click Marketing Attribution for the AI Age
The era of GenAI is here, fundamentally changing how consumers discover and buy products. This shift has created a new form of influence or soft-touch affiliation, where affiliate content drives conversions without a direct click on an affiliate link....
Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming
Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.
YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
TikTok Takes New Audience-Targeted Ad Solutions to Market
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Inside the €1bn Huel Sale to Danone
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
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Influencers: What Are Their Ultimate Goals?
As influencers grow in popularity on social media, their business opportunities widen. We’ve seen the launch of many successful creator-founded brands and products, influencer appearances on television shows, and creators securing admirable opportunities such as interviewing world-famous celebs at events like the Met Gala. In order to be successful,...
Instagram’s Creator Marketplace is a Go!
Last year, a small number of brands entered a testing phase introduced by Instagram, granting them access to a new set of tools for discovering and reaching out to creators. To build upon these tools further, Instagram will be launching and testing its creator marketplace on an invite-only basis to...
How Creator Marketing Transcends Advertising to Drive Commerce
When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. They might think, for example, about dividing their campaign efforts across print, digital, and creators. But to treat creators as just another form of media inventory risks missing out on their distinct value...
Unveiling the First-Ever US Partnership Awards Judging Panel
Months of recruitment have secured a superb lineup of the industry’s key players, forming a fitting panel to decide our 2022 winners for the inaugural edition of the US Partnership Awards. It was essential for us to shape an outstanding, well-rounded panel of judges that would be representative of...
Getting a Slice of the TikTok Pie: How to Run a Successful Creator-Led Campaign on TikTok for Foodie Brands
Following Little Moons’ incredible success on TikTok, food brands are getting increasingly hungry for a slice of the proverbial TikTok pie. There’s no denying that the opportunities for influencer marketing on TikTok are monumental; according to a study on Student Beans over half of Gen-Zs have purchased something after...
New Service to Provide Must-Know Influencer Marketing Advice is Here
Today, coinciding with the government’s publication of its response to the Influencer Inquiry Report, the Influencer Marketing Trade Body (IMTB) launches its brand new regulatory advice service, REASSURE. The service, which is exclusive to IMTB members, will allow members to benefit from one-to-one telephone consultations with Hashtag Ad Consulting,...
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