Alex Packham is the co-founder of new influencer marketplace Kindred and after his panel session at the Influencer Marketing Show, he joined Joele Forrester to chat about the rise of the conscious consumer, how this is changing users’ perceptions and how brands can effectively work with charities and authentic brand advocates to make a change for good. Kindred allows people to do good and was born out of consumers increasing calls to want to give back with their everyday purchases.
Your brand is a perfect vehicle for bringing about positive change in your local community, and if there’s an issue that’s important to you, you’ve no doubt already tried numerous ways to spread the word about it.
With millions wanting to make a name for themselves, the seemingly ‘old guard’ of online influencers need to reinvent their content so they can stay relevant.
But what is the negative impact of 'shock value'?
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
