Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search
A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.
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Is ‘Influencer’ a Dirty Word? And How Can We Break the Stigma?
The term ‘influencer’ is perhaps the most common term used to describe these individuals, but with this term comes a stigma. Many influencers did not initially set out to ‘influence’ people when they created their platform, they simply aimed to share the things they enjoy with their audiences. But with...
Navigating the Growth of Livestream Shopping and Effective Influencer Collaboration
The latest trend within the influencer marketing industry is live stream shopping, where influencers can document their interactions with different products in real-time, while also providing users with the ability to seamlessly purchase the featured products for themselves. Fueled largely by the growth of e-commerce and influencer activity throughout the...
How do Creative Communities Differ from Influencer Marketing?
As you’re well aware, traditional influencer marketing is fairly straightforward in theory – find someone who’s a specialist in a field that resonates well with your brand and/or has a huge social media following, then pay them to endorse your product. We all know this form of marketing...
10 Influencer Marketing Trends You Need to Know for 2022
It’s crazy how much can change in a year. At the beginning of 2021, we were still in the depths of the pandemic, restricted in many areas of life, but now, the future's looking brighter. It seems as if we’re only going to see the influencer marketing space grow further in 2022.
How Brands Can Optimise Their Christmas Campaigns to Stand Out in a Crowded Market
But there is an issue John Lewis is having to grapple with. Since the phenomenal success of The Long Wait, every other retailer has aggressively ripped off the John Lewis Christmas ad formula, to the extent that sitting through an ITV commercial break in November or December is essentially five...
LTK is Valued at $2 Billion After $300 Million Investment
This investment will supercharge talent and product development across LTK’s creator, brand and consumer shopping experiences, pioneering its growth as the largest global influencer marketing platform. Amber Venz Box, Co-Founder, and President of LTK says: “Ten years ago, we began with a mission to make creators, like myself, as...
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