Minnie has great experience in the influencer space having previously worked with fashion and music talent helping them to share their stories for huge global brands such as Nike, Apple, and Adidas.

Now, at YM&U, Minnie looks after a roster of talent via a strategic management lens, supporting them in developing their influence, increasing their brand equity, and defining commercial opportunities that will establish them as global entertainment leaders.

Her decision to move into talent management was exclusively because of the core values of YM&U, the leadership team, and the clients. Minnie feels as though the company is resourced to execute at the highest level for its clients, and ambition to scale runs throughout every division and at every level.

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