Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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TikTok Becomes Official Entertainment Platform of UEFA Women’s EURO 2022
The growth of women’s sports on TikTok TikTok was rife with content surrounding UEFA EURO 2020 when the platform sponsored the games for the first time, and now, the incredible growth of women’s sport on TikTok is getting its recognition too. Alongside a landmark title sponsorship of the...
Find Out Who’s Breaking the Boundaries in Influencer Marketing: IMA Shortlist Announced
The Influencer Marketing Awards’ judging day took place last week, and it was wonderful to see all of our esteemed judges come together to discuss this year’s best in class IMA entries, ultimately deciding who should take home the prestigious accolades in each category. This year, we were thrilled...
ThisThat Continues Exponential Growth Path and Strengthens Leadership Team
Stephanie and Dylan have joined ThisThat as the leading social media survey platform expands its team at a time of continued growth for the company. With a strong track record in influencer marketing, Stephanie previously led Captiv8’s expansion into Europe as Head of EMEA, and prior to that, built...
“It’s Important to Take a Minute to Celebrate the Great Work Taking Place in the Partnerships Ecosystem…” – The US Partnership Awards
There is significant growth in the desire for partnership marketing in the US. To celebrate growth and development in this area, which bridges performance, affiliate, partner, and influencer marketing, the US Partnership Awards have been created, to hone in on the North American market. We are thrilled to be partnering...
Why Attribution Will Replace Promo Codes and Affiliate Links For Measuring Influencer ROI
There’s no question that when done effectively, influencer marketing can produce a major lift in brand awareness and revenue. Just look at these three statistics that showcase just how impactful influencer marketing is today: * 70% of teens trust influencers more than traditional celebrities. * 86% of women use social media...
How Social Media Has Transformed Blogging
Social media is the most popular online activity these days with 22% of the time spent online being attributed to social networking sites. We live in a social media-driven world, so ignoring its potential to advance our jobs can be a dangerous oversight. Almost every aspect of our lives has...
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