Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025
Exploring the key themes shaping this year’s PI LIVE Europe agenda.
In influencer marketing, fraud has become an increasingly sophisticated challenge – 68% of marketers reported experiencing influencer fraud in 2020, and we know this number is on the rise. Why? As influencer marketing has seen exponential growth over the last several years – set to grow to $13.8 billion this year...
The programme will empower and equip small business owners with practical tools and social commerce opportunities available on Instagram, inspiring them to boost their businesses online. Throughout the pandemic, particularly over the past year, Instagram has launched a host of functionalities to support businesses globally, helping them connect with their...
It was recently reported that TikTok has overtaken Facebook as the most downloaded apps worldwide over the past year. The app has become a tool for many people that may have not been naturally paired with the active social media platform – those who are sharing business education. Promoting small businesses...
The Instagram swipe up feature is currently available to users with over 10,000 followers enabling them to link to external pages to utilise affiliate links and promote products and services, however, the feature is about to change.
Instead, influencers such as Addison Rae and Charli D’Amelio profit handsomely from performing the dances based 100% on the choreography created by Black artists. The good news is that the strike appears to be working. Not only has it prevented Megan Thee Stallion’s latest song, ‘Thot Shit’, from...
We have spoken to featured tech company, Q-83, to find out more about Kitly & Kitly Business, and what sets it apart from the rest of the industry. Neve Fear-Smith chatted with the team to learn some more… So, Q-83 is an Aussie tech company, with products including Kitly and...