There is significant growth in the desire for partnership marketing in the US. To celebrate growth and development in this area, which bridges performance, affiliate, partner, and influencer marketing, the US Partnership Awards have been created, to hone in on the North American market.
We are thrilled to be partnering with industry-renowned names, impact.com, Rakuten Advertising, and Partnerize for the inaugural USPAs, who are just as passionate about our brand new award ceremony as we are.
Cristy Ebert Garcia, CMO at impact.com says: “I could not be more excited to see this new PerformanceIN awards ceremony here in the United States. It’s so important to take a minute to recognise and celebrate all of the great work taking place in the partnerships ecosystem – and there’s never been a better time than now.
“For years, we’ve watched our EMEA colleagues (in envy!) attending awards shows multiple times a year and now we get our chance to shine; I couldn’t be more pleased to be a part of it. Thank you PerformanceIN for putting together the first inaugural US partnership marketing awards show, and thank you for asking impact.com to be involved.”
Maura Smith, CMO/SVP of Marketing at Partnerize, believes that the USPAs will fill a gap in the US that will heighten both awareness and consideration for the marketing channel that will serve to benefit all. She says, “Demonstrating the value of the category through award-winning examples is an important validation for those that have yet to leverage the power of partnerships. Continued education is necessary to generate awareness and eliminate long-held misconceptions, which can be done effectively through award entries that tell data-driven stories about how leading brands and partners utilised partnerships to drive scalable, profitable outcomes.”
Anthony Capano, Managing Director, North America at Rakuten: “We are very excited to announce that Rakuten Advertising will be partnering with PerformanceIN for their first US awards show. As a global company, we support the worldwide growth of recognition for performance marketing efforts. We look forward to showcasing the successful work our clients are doing in affiliate, influencer and multi-channel performance marketing, and we hope to celebrate many other innovative marketers with these awards.”
You are now able to explore the full list of categories that will be awarded at the USPAs in September, and if you would like to see your efforts recognised within these, the entry kit is also now available for you to download.
If you would like to join impact.com, Rakuten Advertising, and Partnerize as USPA partners, please reach out to Drew Cameron (PerformanceIN) and Ollie Russell (Talking Influence) who can provide you with more details on how you can get involved.