Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
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The Ultimate Guide: Data Privacy Laws in Ad Tech
Data serves as a key factor for successful business functioning. However, advancements in information technology, which came to the scene during the last decade, have drastically reduced control over it. Only the first quarter of 2020 brought us a couple of loud, privacy violation cases. The first one is unauthorised...
What’s Got Us Talking in January 2022?
After a restful holiday break in December, we’re excited to look at some of the big changes and progressions that the influencer marketing space has undertaken already this year. Today we take a look at the latest social platform updates and some exciting new hires within the industry.
Webgains CEO, Richard Dennys, on SMEs Within the Affiliate Space and the Future of Partner Marketing
In our increasingly popular channel, the need for talent is paramount, especially considering the conversations taking place surrounding the convergence of affiliate and wider partner marketing.
Connecting with Audiences in the Ad-Free Age: The Influencer Solution
After spending over two decades in marketing, I’ve noticed the high-level methodology and goals in the industry haven’t changed. The work continues to require a sharp eye for trends in order to drive cultural relevance; great creative minds to ensure high-quality content and a strategic distribution strategy to...
Snap Rolls out Major Upgrade to AR Shopping
The major AR shopping upgrade includes a simplified, more useful AR try-on shopping feature for Snapchat users. New Lens Product cards will allow users to quickly see product info like prices, descriptions, and unique URLs that will allow them to purchase a product whilst virtually trying it on. Another expansion...
Tickets Now on Sale For the Influencer Marketing Show in NYC
Taking place on 27th April 2022, the Influencer Marketing Show New York will be a first-of-its-kind event tailored towards brands who want to navigate the intricacies of the influencer marketing channel and execute successful campaigns. A boutique experience The intimate event is programmed specifically for brands who are new to...
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