Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Talking Influence with: Tom Sweeney
This month’s podcast guest is Tom Sweeney, Head of Creative Strategy at Fanbytes by Brainlabs. It was great to chat with Tom and find out how his childhood infatuation with the game Runescape lead to him developing and excelling in multiple roles within the social media space throughout his...
Deep Dive: The True Measure of Influencer Marketing Success
The way in which we measure influencer marketing campaign success is a much-debated topic in the industry, and ultimately, there is no one correct answer.
Gen Z Influencers: Why You Should Be Working With Them in 2022
It’s no secret that Gen Z is taking over influencer marketing. 97% of Gen Z use some form of social media, and they are a highly engaged audience. Both Instagram and TikTok have the highest rate of engagement among Gen Z viewers. What does that mean for your brand?...
What’s Got Us Talking in May 2022?
As we head into the summer season, influencer marketing certainly isn’t taking a holiday. The platforms we use are continuing to advance, and we’re seeing some super exciting acquisitions and developments happening on the agency side too.
Deep Dive: Is There a Hack for Incrementality Success?
We all know that there are benefits to tracking affiliates that are driving elusive incremental sales, but who are they, and what does this mean for your programme as a whole?
IMS NYC Session Spotlight: Finding your Communities - Best Practice for Working with Creators in 2022
Building a solid community is essential when working with influencers to promote your brand. In their session at the Influencer Marketing Show NYC, Claire Daugherty Branded Content Partner at Meta, Lauren Ludlow, a freelance Senior Influencer Marketing Strategist & Partnership Consultant, Callie Schweitzer, Head of Creator Programmes at LinkedIn, and...
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