Fanbytes has been acquired by global digital-first media agency Brainlabs

The digital-first media agency, Brainlabs, acquired influencer marketing agency Fanbytes earlier this month. This acquisition is a great step toward strengthening Fanbytes' portfolio to deliver a full range of performance channels for clients.

The Fanbytes team, which has grown to 60 people, holds great expertise in platforms including TikTok, Instagram, YouTube and Snapchat, and has carved out an unrivalled reputation for delivering award-winning campaigns powered by its proprietary data tool Bytesights.

Fanbytes shares Brainlabs’ data-led, test-and-learn approach, powering its success with Bytesights: a dataset of over three million influencers directly connected to TikTok and Instagram, enabling brands to monitor growth, predict trends, identify the best influencers, and pinpoint conversations around their products, competitors and sectors.

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