More Creators Are Using AI for Video Than You Think, New Adobe Study Finds

Are creators worried about being left behind by AI? New research on AI tool usage with creators shows widespread adoption across platforms. With new gains in efficiency and content output, it’s no surprise that half of creators feel pressure to adopt and adapt.

According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows, signalling a clear shift in how content is produced at scale.

Using AI is seen as a necessity now

AI is no longer confined to early adopters or tech-savvy creators. Usage is now consistent and embedded: 41% of creators report using AI tools weekly, while a further 40% use them occasionally.