Ranking The Devil Wears Prada 2’s Brand Collabs: Who is Runway's It Girl?

Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada sequel: let’s talk about brand collabs.

20 years ahead of The Devil Wears Prada’s 2006 release, the advertising landscape looks completely different. Where brand partnerships once leaned on logo placement and red carpet visibility, today’s tie-ins are built for participation: think gamified drops, creator-ready formats, and IRL moments engineered for social spillover. 

With The Devil Wears Prada 2, brands are competing to translate one of fashion’s most quotable films into something audiences can engage with, recognise and share.

From beauty giants and beverage brands to tech platforms positioning themselves as creator tools, each partner brings a different take on how to win attention in a fragmented media landscape. 

Here’s how I’m ranking the brand collabs.