When Vine shut down in January 2017, the world of social media felt the impact. That impact carried for years, especially with the birth and rise of TikTok (or Musical.ly, as it originally launched as). 

Now, the original short-form disruptor that helped define early creator culture has been rebooted under a new name: diVine. The relaunch comes nearly a decade after Twitter shut the platform down in 2017, despite its outsized influence on internet humour, meme formats, and the rise of early digital stars.

With over half a million archived videos and a zero-tolerance AI policy, it seems like a real return to Vine’s content that people so dearly missed.

The one question is this: why is nobody talking about it?

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