Building a solid community is essential when working with influencers to promote your brand. In their session at the Influencer Marketing Show NYC, Claire Daugherty Branded Content Partner at Meta, Lauren Ludlow, a freelance Senior Influencer Marketing Strategist & Partnership Consultant, Callie Schweitzer, Head of Creator Programmes at LinkedIn, and David Kang Product Marketing Manager, Creators at Snap Inc. discussed the best practice for working with creators.
When used correctly, the influencer marketing channel can create success across the whole funnel for brands, but this rests on cultivating good relationships. During this panel session, the panelists took a look at how the values of communication, creativity, and brand integrity are integral to the success of creator campaigns.
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