Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
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OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
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Exploring the Thriving Digital Economy of Southeast Asia: A Deep Dive for Affiliate Marketers
It’s one of the fastest growing digital economies globally, significantly outpacing China, US, and UK.
The Impending US TikTok Ban: What's the Latest Update?
The short-form video app is still standing despite the threat of a stateside ban, but for how much longer?
Meta Plans to Release Generative AI Tools for Ad Creation By December 2023
Following a rocky 2022, it appears that Meta has returned its gaze back to ad revenue. Its AI tech developments promise to revolutionise digital marketing, but how likely are they to take off?
Showcasing Groundbreaking Innovation: PMA Shortlist 2023 Announced
Hello Partner can now reveal the shortlist cohort for the Performance Marketing Awards 2023.
No Relationship, No Revenue: Best Practice for Collecting First-party Data
It’s no secret that first-party data is about to play a very significant role in marketers’ lives. But what are the best ways to access this data?
Empowering Creators Worldwide: Pinterest Takes Its Creator Inclusion Fund to New Heights
Pinterest invests further in its creators, opening up its Creator Inclusion Fund in five new countries.
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