“We Lost 70% of Revenue, Grew It Back, Then Doubled It” Sri Sharma on Burnout, Start-ups, and Robotics
Affiliate heavyweight Sri Sharma reflects on his impactful career and the things that excite him now.
With the rise of social media and no clear indication of it slowing down, there’s no surprise that influencers are taking over the world and having a more significant impact on our day-to-day lives. Now, contrary to belief, this isn’t always a bad thing. We have a lot...
Today, it has been announced that TikTok has named CreatorIQ as an official TikTok Marketing Partner – becoming TikTok’s first SaaS-only influencer marketing platform partner. The integration will give CreatorIQ customers access to key TikTok creator and content metrics that are available in the TikTok Creator Marketplace through the CreatorIQ...
In 2020 and 2021, TikTok was the platform playing a large role in fashion week, working with content creators and world-famous brands to produce online event coverage. In 2022, Instagram is going from URL to IRL, collaborating with content creators to promote fashion week opportunities. According to The Business of...
The inaugural US Partnership Awards will be the first of its kind, recognising the importance of modern outcome-based partnerships that drive customer value, loyalty, and growth, including the celebration of the immense value that influencer partnerships have on modern marketing. Founder of the Partnership Awards, Matthew Wood, says: “As brands...
Last March, when live social audio was a hot topic for many, Jake Poses, LinkedIn lead for video, creators, and events said that the professional networking platform was doing “early tests to create a unique audio experience connected to your professional identity,”. LinkedIn’s live audio offering, set to be...
As it always is at the beginning of a new year, the pressure is on to become a brand new, healthy, fit version of ourselves. And of course, influencer marketing is the ideal way for health and fitness brands to push their latest products and services post Christmas.