What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers
Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.
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- Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?
- ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
- “You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
Performance Marketing
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Influencers and Affiliates are Complementary, Not Competitive
While influencer and affiliate marketing discussions often centre on one versus the other, it shouldn’t be a case of either/or, but both. They are not opposite but complementary – something which came out loud and clear from a recent panel discussion.
Influencer Cybersecurity: Why Social Media Personalities Must Protect Themselves
The position of a successful social media influencer is a coveted one that many people aspire to. More than half of social media users under 45 would quit their jobs to become influencers. But it’s not easy to make the breakthrough and become an influencer, whether that’s on...
A Day in the Life: Sharmayne Anandarajah, Project Manager at The Good Egg
Sharmayne Anandarajah joined The Good Egg not long after the agency was founded, just before the pandemic in 2020. Since then, the team has taken home the Influencer Marketing Award for Best Boutique Influencer Marketing Agency, and Sharmayne has been there every step of the way…
TikTok Will Not Expand its Social Commerce Offering in Europe and the US
TikTok launched its QVC-style live shopping offering at the end of 2021, but in some markets, it has struggled to gain traction. After initially launching in Asia, the UK was the first country outside of this region to welcome “TikTok Shop”. The feature allows brands and influencers to broadcast live,...
Google’s Origin Trials: FLEDGE Testing Would Benefit From More Input by SSPs
The Origin Trials for Google’s Privacy Sandbox are well underway, and the industry is patiently awaiting the conclusions. With so much of the internet dependent on interactions with Google’s platform, the Origin Trials results have the potential to shape the future of the open web.
How To Be an Award-Winning Marketer
We can’t believe that the Influencer Marketing Awards were almost a month ago! It’s great to see the winners still riding the high from their wins. The ceremony was not just a chance to celebrate, but a chance to have fun, and learn from one another about what...
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