“There Are Always Major Events That Keep It Interesting,” Awin’s Adam Ross Reflects on a 20-Year Career in Affiliate Marketing
Awin’s CEO Adam Ross gets candid about his history at Awin, from the early 2000s to his present-day role as CEO.
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Will Child Influencers Face a Similar Mental Health Crash to ‘Disney Kids’?
International celebrities including Britney Spears, Demi Lovato, and Shia LaBeouf have all struggled with well-documented problems ranging from mental health issues to addictions. Now, in a world where absolutely anyone can launch their tot to global stardom using simply a phone and a social media site, how can we protect...
Pinterest TV is the Latest Innovation in Creator Led Social Commerce
Pinterest has announced that Pinterest TV, a series of live, original, and shoppable episodes featuring content creators right on Pinterest will begin 8th November. Pinterest TV episodes will be refreshed every weekday and will be recorded and available for Pinners to view on-demand, and save and rewatch later. The shoppable...
Three Ways to Streamline Influencer Gifting With Events Back on the Calendar
While gifting may feel tedious and tiresome to coordinate, it was a core component of any successful earned media strategy long before the age of social distancing, and the return of parties and events hardly means that “unboxing” content will lose its value. Rather than tabling mailers as an artifact...
How to Approach Cause Led Content: Supporting Causes All Year Round
Taking accountability can often seem overwhelming, but on the contrary for me as a marketer, this feels extremely exciting as the creativity centers itself around more ways to create good in the world, and more ways to give back. To sell a bottle of shampoo is one thing, but to...
How Marketers Can Best Utilise Influencers to Reach the Gen Z Audience
A recent report around the elusive Gen Z titled ‘Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising’ somewhat surprisingly found a major conflicting view on influencers. The conflicting response underlines the challenges advertisers have with influencers.
The Convergence of Influencer and Affiliate Marketing
The growing popularity of social media channels has led to the rise of the influencer, a relatively new marketing phenomenon. Influencers have rapidly come to play a vital role in a brand's marketing mix, offering top-of-funnel brand exposure, compelling content to use across paid and owned channels
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