• Influencer Marketing

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#PlayWithPringles: How Pringles Engaged New Digital Natives With its First TikTok Creator Campaign

Challenge Pringles, the iconic crisp brand, wanted to reach consumers in their homes and to elevate digital socialising during these uncertain times. TikTok creators were already using Pringles cans in

By Guest Writer

/ 5 Oct 2020

• Influencer Marketing

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Do Cookie-Cutter Briefs Kill Your Influencer Relationships in 2020?

Influencer marketing has long departed the murky netherworld between PR and marketing. A consequential discipline in its own right, it has increasingly proved a potent tool for not only moving

By Jeanette Okwu

/ 30 Sep 2020

• Influencer Marketing

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Inauthenticity is Cancelled: How Brands Can Embrace Their Fun Side on TikTok

Gen Z has been consuming digital content almost their entire lives. As a result, they know real when they see it and are highly attuned to brand inauthenticity. They can

By Guest Writer

/ 29 Sep 2020

• Influencer Marketing

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Three-Quarters of Marketers Increased Influencer Marketing Budget Over the Past Year

Influencer marketing agency Takumi’s latest report found that in the last 12 months, almost three-quarters of the marketers surveyed (73%) have allocated more resources to influencer marketing, with

By Guest Writer

/ 28 Sep 2020

• Influencer Marketing

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How MSL Leveraged Influencers to Raise Awareness of Huawei’s StorySign App and Deaf Children’s Literacy Across 11 Markets

Challenge Huawei created StorySign, an app that helps deaf children learn to read. Learning to read can be difficult for any child, but for the world’s 32 million deaf

By Guest Writer

/ 28 Sep 2020

• Influencer Marketing

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Pinterest Adds Story Pins Format to its App

Pinterest has become the latest social network to add ‘stories’ format to its app. Story Pins will combine multiple pages of images, videos, voiceover and overlaid text that creators can

By Guest Writer

/ 25 Sep 2020

• Influencer Marketing

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Influence+United: IZEA Forms Global Influencer Alliance

Influencer marketing technology company IZEA has formed Influence+United, a global alliance for influencer marketing. Historically, marketers have been hindered in their ability to receive cohesive multi-continent concepts, integrated

By Guest Writer

/ 25 Sep 2020

• Influencer Marketing

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Burberry Opens First “Social Retail Store” in China

Burberry has opened luxury’s first “social retail store” in China’s technology capital, Shenzhen. The new store, launching today, is 5,800-square-foot, designed through an exclusive partnership

By Guest Writer

/ 24 Sep 2020

• Influencer Marketing

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Instagram Rolls Out New Reel Updates

Instagram has announced it is rolling out a few updates to its video-sharing feature, Reels, in order to give users flexible, new options when creating and editing. This follows

By Guest Writer

/ 23 Sep 2020

• Influencer Marketing

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Triller Launches Crosshype, A Brand Growth Programme Combining a CPM Model With Influencers

Triller has developed a marketing media product that it believes will change the way brands buy marketing. The product, named Crosshype, allows influencer marketing to be bought with guaranteed views

By Guest Writer

/ 23 Sep 2020

• Influencer Marketing

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The Future of the Front Row: Can Influencers Save Fashion Shows?

By Doug Schowengerdt, Cultural Correspondent, the projects* and Brenda Martinez, Jr. Strategist, the projects* On the evening of September 13, Jason Wu presented his Spring 2021 runway collection in a

By Guest Writer

/ 23 Sep 2020