At the beginning of the pandemic, a few articles in industry and national press suggested that Coronavirus signalled the ‘death of influencer marketing’. These articles focused on cuts in marketing
As President Trump and Secretary of State Mike Pompeo publicly hinted at potentially banning TikTok in America last week due to concerns over safety, TikTok competitor Byte saw record downloads
Youth marketing agency Livity was not alone in watching in awe as the globe came together in support of the #BlackLivesMatter campaign. However, the agency was aware that the conversations
The call to become more diverse and inclusive in marketing has never been more important and urgent than it is now. As current events bring inequality in representation to the
In good faith earlier in the year, we postponed a number of our events to Q3. It is, however, becoming clear that as a direct consequence of the ongoing impact
Ryan Detert, CEO of technology platform Influential, tells us how brands can best utilise influencers in a time of crisis, the opportunities for influencer-brand collaborations, and how the coronavirus
The COVID-19 pandemic has changed almost every industry, forcing brands to shift strategies to align with the new normal. Due to stay-at-home mandates and travel restrictions, lifestyle
Shan Hanif is CEO of Genflow, a full-service brand creation agency and sheds a light on what his busy schedule looks like. “When I first started Genflow, I was
Simmons, the nation’s oldest mattress brand, called upon independent agency Burns Group to completely reinvent the brand at every level – from product design, pricing, retail channels, brand identity and
Beauty retailer Sephora has launched a digital storefront on Instagram that allows users to purchase products directly from their feed or stories without leaving the platform. The brand has some
US-based platform ChannelMeter has created the first dedicated banking platform for content creators following a $4 million dollar seed round of funding.
Creators generated an estimated $15 billion in
The Australian Influencer Marketing Council (AIMCO) has released its first influencer code of practice since launching.
AIMCO was established by the Audited Media Association of Australia in September 2019 to
