Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
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Together We Solved That - Rakuten Advertising Strategic Launch Package: Slashing Implementation Time by 3x
Rakuten Advertising Website | LinkedIn Slashing Implementation Time by 3x For many years, brands have been asking networks to solve the issue of ‘speed’ in affiliate marketing. As a primary growth channel, there’s a great deal of pressure to get things done quickly. The recent economic situation has exacerbated this....
Industry Rising Star - Sophie Van der Veken, tails.com
tails.com Website | LinkedIn Sophie Van der Veken is the epitome of an industry rising star. Hardworking, ambitious, dedicated to her team, and an inspiration to be around, Van der Veken has helped her company, tails.com, reach new heights, and excelled herself in the process. Since joining the team...
ASA Reveals Increase in Influencer Ad Complaints, Whilst IMTB Shares Plans to Protect Consumers
The Advertising Standards Authority (ASA) has published its annual review, with the Influencer Marketing Trade Body (IMTB) responding with initiatives to protect the consumer.
Best Technology and Telecoms Campaign - UNiDAYS, Samsung & Awin: Book2School Campaign
UNiDAYS Website | LinkedIn Book2School Campaign Samsung and UNiDAYS joined forces to target the student market with the Book2School campaign, aiming to increase awareness of Samsung’s new Galaxy Book2 Pro 360, which launched in April 2022. The student demographic is key for Samsung, representing a group of consumers who have...
Best Retail and eCommerce Campaign - Performics @ Starcom: Styling a New Digital Wardrobe with Data
Starcom Website | LinkedIn Styling a New Digital Wardrobe with Data Performics @ Starcom was enlisted to support high-street fashion brand Primark with its digital transformation and the relaunch of its UK website, cultivating a data-driven content strategy and pulling from an alternative source of data in the absence of first-party online...
Best Travel Leisure and Lifestyle Campaign - Medialab Group & National Trust: Bringing A Much-Needed Dose of Autumnal Joy to Thousands of Families
Medialab Group Website | LinkedIn Bringing A Much-Needed Dose of Autumnal Joy to Thousands of Families For Autumn 2022, the National Trust sought to give support to some of those most negatively affected by the cost-of-living crisis – young families living in urban areas – by providing access to its properties, and helping...
