With communities doing their best to adapt to pandemic-related restrictions, it’s unsurprising to see the huge momentum shift we’ve seen play into digital channels. With lifestyles severely
With the inexorable rise in influencer marketing comes increased scrutiny. As more brands look to influencers to connect with their audiences and as more people turn to influencing as a
Just in time for the online holiday shopping season, e-commerce shopping platform Shopify has entered into a global partnership with TikTok to boost social commerce. The deal aims to
Ian joined Whalar at the start of 2019 on a mission to bring some rigour to research and insight in influencer marketing. After ensuring Whalar’s basic data house was
For eight Fridays between April and June 2020, thousands of people across the country took part in a completely reimagined, immersive film experience. The ‘Secret Sofa by Häagen-Dazs’ campaign
Pinterest has made a commitment to ensure that half of its managed creators come from underrepresented groups and is launching a tool to support these groups alongside a new brand
Everyone’s favorite time of year is fast approaching. But with COVID-19 continuing to impact both consumers and businesses, marketers are preparing for what is likely to be an
The 2020 holiday season will be unlike anything the retail industry has ever experienced. On top of dealing with the ongoing impact of the COVID pandemic, we’re in the
Instagram has just launched new monetisation tools for creators. Today, the platform is rolling out access to Badges in Live internationally to an initial group of over 50,000 creators.
Challenge
Paddy Power had asked us to activate their #SaveOurShirt campaign, which was essentially the reveal of their season-long sponsorship of Huddersfield Town football club. This sponsorship was slightly
