What a year 2020 has been so far. Be it working from home, remote socialising or the inability to come within two metres of anyone outside your social bubble, the
As marketing budgets have shrivelled and consumer habits are likely to have changed forever, it’s more important than ever to get the most bang for your buck with influencer
Given the unprecedented rate of change this year, 2019 feels like a long time ago in the influencer marketing industry. Reflecting on this transformational first half, and nearly a decade’
TikTok has announced a £54 million fund to pay European creators on the platform for their content.
In a blog post, Rich Waterworth, general manager of TikTok Europe said the
The scale and speed of the COVID pandemic, in addition to the collective enlightenment around racial injustice, have shone a light on the persistent inequalities in influencer marketing in particular—
As the novel coronavirus continues to disrupt life worldwide—particularly in the U.S., where many states are suspending, or reversing, reopening plans amid new surges in cases—it’s
Hannah Witton is an award-winning online creator and author, with her videos attracting 45 million views and 600k subscribers to her official YouTube channel.
Often regarded as one of
Following the success of the launch of The Sun Social Studio in 2019, News UK’s commercial division, The Bridge, has launched The Times Social Studio. The branded social video
The Creator Union launched in June here in the UK to represent influencers, bloggers, YouTubers and all digital content creators. More than 400 influencers have signed up to be part
The first half of 2020 has in many cases seen the global consumer constrained to their homes. We’ve been bound to our bedrooms, working from our kitchen table, and
TikTok has created a $200 million fund that will go towards retaining its top creators in the US and attracting new creators to the platform.
In a statement, the video
Traditional methods of working for creatives have been turned on their heads because of the pandemic. Social distancing guidelines and months of lockdown have created a challenging landscape for content
