Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
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Best Programme Launch or Migration - Optimise & AVIVA Life
Optimise Website | LinkedIn Aviva Life Insurance is the largest life insurer in the UK with over 11 million customers and 25% of the market share. Affiliate marketing is crucial for Aviva, contributing to 12% of its overall direct life insurance sales. After reviewing their previous network, Aviva selected Optimise to...
Best Managed Affiliate Programme - SME - Gen3 Marketing & tails.com: Supercharging the Growth of the Affiliate Channel
Gen3 Marketing Website | LinkedIn Supercharging the Growth of the Affiliate Channel Tails.com is a direct-to-consumer, online dog food subscription company that offers bespoke kibble tailored to the unique nutritional needs of dogs. Gen3 collaborated with tails.com to significantly scale the number of new customers trialing tails.com and...
Best Managed Affiliate Programme - Enterprise Level - Optimise Media & Go.Compare
Optimise Media Website | LinkedIn Optimise Media and Go.Compare’s exceptional partnership created an affiliate programme that has achieved stellar growth year on year. The challenge for 2022 was to achieve even greater growth despite tough market conditions, new regulations, and changes in the client-side contact at GoCompare.com. Despite...
Best Programmatic Campaign - EssenceMediacom, GroupM Nexus, & Choreograph: Cancer Research UK
EssenceMediacom, GroupM Nexus and Choreograph Cancer Research UK Cancer Research UK had to relaunch its flagship fundraising event after Covid-induced disruptions and sought to make it the most local, national campaign it had ever run. EssenceMediacom, GroupM Nexus, and Choreograph collaborated to create a hyperlocal programmatic strategy on a national...
Best Integrated Performance Campaign - M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory
M.i. Media Website | LinkedIn Leading MyDieselClaim to World Cup Glory M.i. Media and Happy Hour’s aim for MyDieselClaim was to aggressively hit the market, build mass awareness, and outperform competition to become clear market leaders in their category. By mid-2022, TV was one of their best performing...
Best Paid Social Campaign - PHD UK: Using the ‘Force’ to Create Buzz for the VW ID. Buzz
PHD UK Website | LinkedIn Using the ‘Force’ to Create Buzz for the VW ID. Buzz PHD UK won the Best Paid Social Campaign award for exceptional social planning in creating buzz for the Volkswagen ID. Buzz vehicle launch through a partnership with Disney, using the ‘force’ of Star Wars, and...
