• Influencer Marketing

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TAKUMI Launches New Creative Division, TAKUMI X

Influencer marketing business TAKUMI has today announced TAKUMI X – a new creative division with a creator-led approach to influencer marketing. According to TAKUMI’s latest report, 44% of consumers

By Guest Writer

/ 27 Aug 2020

• Influencer Marketing

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TikTok Chief Executive Kevin Mayer Resigns Amid Rising Pressure From Trump Administration

Kevin Mayer said yesterday (Wednesday 26) that he is resigning just months after becoming chief executive of Chinese-owned TikTok as the platform has come under scrutiny from the Trump

By Guest Writer

/ 27 Aug 2020

• Influencer Marketing

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Facebook Introduces Facebook Shop in the App and Expands Instagram Shopping

Facebook has announced new e-commerce features within its app and on Instagram. Following the launch of Facebook Shops in May where users can browse products from their favourite brands

By Guest Writer

/ 26 Aug 2020

• Influencer Marketing

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Cult Beauty Wins Best Influencer Marketing Campaign at the 2020 Performance Marketing Awards

Due to recent events, the 2020 Performance Marketing Awards took place virtually yesterday afternoon. The 14th edition of the awards was due to take place on April 28 at the

By Guest Writer

/ 26 Aug 2020

• Influencer Marketing

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Impact Acquires Influencer Marketing Platform ACTIVATE

SaaS platform, Impact, has today announced the acquisition of ACTIVATE, an end-to-end SaaS platform in the influencer industry for influencer discovery and campaign management. Impact’s Partnership Cloud

By Guest Writer

/ 25 Aug 2020

• Influencer Marketing

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What Influencers Want From Their Advertising Partners

Co-written by Gary Lipovetsky, co-CEO at Valeria Inc. and Rachel Wexler, COO at Valeria Inc. In a time of extraordinary economic upheaval, the world is witnessing a shift

By Guest Writer

/ 25 Aug 2020

• Influencer Marketing

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TikTok to Sue Trump Administration Over Executive Order

On Sunday, TikTok confirmed its plans to file a lawsuit against the Trump administration over an executive order that seeks to ban TikTok – currently owned by Chinese company ByteDance – unless

By Guest Writer

/ 24 Aug 2020

• Influencer Marketing

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Creating a Brand That is Human in 2020

We’ve all heard it, and most of us have said it: the 2020 COVID-19 pandemic has created a “new normal” no one could have predicted. Couple that with

By Guest Writer

/ 24 Aug 2020

• Influencer Marketing

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Q&A: Anthony Richardson on How Kitly Business is Professionalising Influencer Partnerships

Earlier this week, Australian influencer MarTech startup, Q-83, launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent. We caught up with managing director,

By Guest Writer

/ 21 Aug 2020

• Influencer Marketing

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TikTok Reality vs. Instagram Aesthetic: Where Should You Spend?

Instagram has long been a place to ‘live your best life’ with glossy pictures and clever captions. However, users and audiences are living their best authentic life on TikTok too.

By Guest Writer

/ 21 Aug 2020

• Influencer Marketing

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Attribution: The Missing Link for Influencer Marketing?

Marketers have been tracking attribution for owned and paid media for years. The effectiveness of attribution tracking and modelling has been so unambiguous that it has led to a massive

By Guest Writer

/ 20 Aug 2020

• Influencer Marketing

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Influencer Marketing Awards 2020 Winners Revealed

The Influencer Marketing Awards 2020 was due to take place at Sheraton Grand in London back in March, with three-courses, Champagne flowing, a comedian host, and everyone in their

By Guest Writer

/ 19 Aug 2020