• Influencer Marketing

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TikTok Introduces Marketing Partner Program For Advertisers

TikTok has just introduced its Marketing Partner Program for advertisers around the world. Currently, it offers 19 certified partners across various areas of expertise including campaign management, creative development, branded

By Guest Writer

/ 4 Sep 2020

• Influencer Marketing

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Pinterest Quietly Tests New Shopping Features

Pinterest told Search Engine Journal it is currently testing a number of new shopping features on the platform to make shopping easier for Pinners who visit the platform to look

By Guest Writer

/ 4 Sep 2020

• Influencer Marketing

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Twitch’s Watch Parties Are Now Available to Creators Around the Globe

Twitch has been testing a new feature called Watch Parties with a select number of creators in October last year. Watch Parties allow creators stream Amazon Prime Video content to

By Guest Writer

/ 3 Sep 2020

• Influencer Marketing

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Meet the Industry’s Rising Star: Paulina Solway Paulsen

The Influencer Marketing Awards’ Rising Star category recognises the success of individuals that have not long entered the influencer space who are excelling in their area of work. Following a

By Guest Writer

/ 3 Sep 2020

• Influencer Marketing

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ASA Publishes New Guidelines For Influencers

The Advertising Standards Authority has published AdHelp’s information for influencers in New Zealand titled “Influencers: Making it clear that ads are ads” to highlight the importance of clearly identifying

By Guest Writer

/ 2 Sep 2020

• Influencer Marketing

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Directory Q&A: Open Influence on What You Should be Measuring and Influencer Selection Processes

We spoke with featured influencer agency, Open Influence, to find out what brands should be measuring, how they go about influencer selection and the ways the industry has changed since

By Guest Writer

/ 2 Sep 2020

• Influencer Marketing

/

How the projects* and Hotels.Com Activated an Instagram Travel Campaign Without Using Traditional Travel Influencers

Hotels.com tasked the projects* with activating an Insta-worthy travel campaign without using travel influencers. Their brief was simple – use influencers to reach and engage with adventurous millennials and

By Guest Writer

/ 1 Sep 2020

• Influencer Marketing

/

E-Commerce is Coming to TikTok as Creators Will Start Selling Merchandise

Word is out that this month, creators will be able to create and sell merchandise to fans via Teespring directly from the TikTok app. The new partnership with creator commerce

By Guest Writer

/ 1 Sep 2020

• Influencer Marketing

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Influencer 50 2020: Nominate the Industry’s Leading Individuals

Influencer 50 nominations are once again open for Talking Influence’s annual celebration of individuals from across the globe that are striving to improve the influencer marketing industry and have

By Guest Writer

/ 1 Sep 2020

• Influencer Marketing

/

How Streamers Can Avoid Getting Demonetised on YouTube, Twitch and Facebook

With an extremely low barrier to entry and the potential to make great money simply following a passion, the business of pro streaming is a flashing neon beacon luring hopefuls

By Guest Writer

/ 1 Sep 2020

• Influencer Marketing

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Remote Collaboration: Five Best Practices To Optimise Your Influencer Marketing Campaigns

Running successful influencer marketing campaigns is both an art and a science. On the one hand, identifying and briefing influencers is fundamentally a creative process; on the other hand, continuously

By Guest Writer

/ 28 Aug 2020

• Influencer Marketing

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Walmart is Joining Forces With Microsoft on TikTok Bid

Just after the news broke that Kevin Mayer resigned as TikTok’s CEO amid rising pressure from the US government, retail giant Walmart said it is working with tech giant

By Guest Writer

/ 28 Aug 2020