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The CAA partnership gives stars and creators sign-off on every asset, but neither company has said how talent is paid for the extra work their likeness does.
Brands and agencies could be held responsible for influencers failing to label paid or gifted content under new EU rules, even when they have no formal contract with the creator.
Your brand is a perfect vehicle for bringing about positive change in your local community, and if there’s an issue that’s important to you, you’ve no doubt already tried numerous ways to spread the word about it.
With millions wanting to make a name for themselves, the seemingly ‘old guard’ of online influencers need to reinvent their content so they can stay relevant.
But what is the negative impact of 'shock value'?
At PI LIVE, we caught up with CJ’s Dan Staples to delve into the ins and outs of incrementality, emerging tracking challenges, and the future of AI visibility.
