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Your brand is a perfect vehicle for bringing about positive change in your local community, and if there’s an issue that’s important to you, you’ve no doubt already tried numerous ways to spread the word about it.
With millions wanting to make a name for themselves, the seemingly ‘old guard’ of online influencers need to reinvent their content so they can stay relevant.
But what is the negative impact of 'shock value'?
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.