“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
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Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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Publisher of the Year - Blue Light Card: There For Those, Who Are There For All Of Us
Blue Light Card Website | LinkedIn There For Those Who Are There For All Of Us Now partnered with over 17,500 retailers, both national and local, Blue Light Card provides savings, discounts, and other perks to over three million members across the country. In 2022, the publisher saved its members...
Best Performance Marketing Agency - Performics Going From Strength To Strength
Performics Website | LinkedIn Going From Strength To Strength Globally-recognised performance specialists Performics have consistently delivered top-tier results for the past 25 years, and 2022 saw one of their most impactful years yet. With a sparkling client list that boasts some of the world’s largest brands, Performics has proven to...
Best Affiliate & Partnership Marketing Agency - Acceleration Partners: Create What’s Next
Acceleration Partners Website | LinkedIn Create What’s Next Since its UK launch in 2017, Acceleration Partners has delivered monumental growth for its clients, and has expanded its client base to 37 in-market. Its partnership marketing strategy is based in impartiality, and agnosticism. It has no preferred partners, and instead looks...
Clever, Courageous, and Creative: Highlights from the Performance Marketing Awards 2023
Find out who took home the trophies at the stunning 17th edition of the Performance Marketing Awards.
TikTok World 2023: Support for Brands is a Priority This Year and Beyond
TikTok hosted its third annual product summit, TikTok World, this week, with a small set of product launches, and a huge emphasis on education and automation.
Webgains Announces New CEO
The new CEO will start immediately, bringing years of experience to the role.
