• Influencer Marketing

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#IMA20: Seen Connects on Winning Best Boutique Agency Award

Having won Best Boutique Agency award at this year’s virtual Influencer Marketing Awards, Seen Connects tells us how they became an award-winning agency and how to innovate without

By Guest Writer

/ 16 Sep 2020

• Influencer Marketing

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Burberry Teams up With Twitch to Livestream its Next Fashion Show

Burberry said it has become the first fashion brand to team up with gaming streaming platform Twitch to livestream its next fashion show. Instead of a catwalk, Twitch will play

By Guest Writer

/ 16 Sep 2020

• Influencer Marketing

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YouTube launches TikTok Rival, YouTube Shorts, in India

YouTube has announced its new TikTok rival, YouTube Shorts, which it will begin beta testing in India initially. The short-form video is experience is “for creators and artists who

By Guest Writer

/ 15 Sep 2020

• Influencer Marketing

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67 Shades of Skin: How Buttermilk Delivered Dior’s Most Inclusive Influencer Activation to Date

Buttermilk is a global influencer marketing agency with a specific focus on the beauty, food and wellness sectors. Buttermilk Agency was tasked with celebrating the launch of Dior’s Forever

By Guest Writer

/ 15 Sep 2020

• Influencer Marketing

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ByteDance Chooses Oracle as TikTok Tech Partner

As reported by the Wall Street Journal, Oracle Corporation reportedly won the bid for video-sharing app TikTok’s US operations, citing anonymous sources. The news came after ByteDance announced

By Guest Writer

/ 14 Sep 2020

• Influencer Marketing

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#TikTokFashionMonth: TikTok Partners With Luxury Brands to Livestream Fashion Week Shows

TikTok has just announced its debut #TikTokFashionMonth. As part of the new initiative, TikTok will partner with several designers to livestream show and events during New York Fashion Week and

By Guest Writer

/ 11 Sep 2020

• Influencer Marketing

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TikTok Reveals its Virtual Transparency and Accountability Center

In March, TikTok revealed its plans to open Transparency and Accountability Centers in Los Angeles and Washington DC. Due to Coronavirus, physical visits have been put on hold for now.

By Guest Writer

/ 11 Sep 2020

• Influencer Marketing

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Influencers Embracing the Performance-Based Model: What Next?

Influencer marketing is perhaps the one aspect of advertising that reflects most powerfully the era in which we live. Our love of social media, and its dominance in our lives

By Guest Writer

/ 11 Sep 2020

• Influencer Marketing

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Tips For Working With a TikTok Influencer

Despite its recent setbacks, TikTok has become the fastest-growing platform in the world – downloaded more than two billion times in two years. The app’s viral, quick-hitting potential

By Guest Writer

/ 10 Sep 2020

• Influencer Marketing

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#IMA20: Traackr on Winning Best Relationship Management Tool

Traackr scooped Best Relationship Management Tool at this year’s virtual Influencer Marketing Awards. Evy Lyons, VP of marketing at Traackr, tells us how it feels to be recognised as

By Guest Writer

/ 10 Sep 2020

• Influencer Marketing

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Q&A: Chris Kenna on How Brands Can Authentically Work With LGBTQ+ Creators and Take Action

Chris Kenna is the CEO of Brand Advance – an agency that helps brands reach diversity at scale and with authenticity through comprehensive data and insight, media planning and buying, partnerships

By Guest Writer

/ 7 Sep 2020