American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
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Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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ASA Reveals Increase in Influencer Ad Complaints, Whilst IMTB Shares Plans to Protect Consumers
The Advertising Standards Authority (ASA) has published its annual review, with the Influencer Marketing Trade Body (IMTB) responding with initiatives to protect the consumer.
Best Technology and Telecoms Campaign - UNiDAYS, Samsung & Awin: Book2School Campaign
UNiDAYS Website | LinkedIn Book2School Campaign Samsung and UNiDAYS joined forces to target the student market with the Book2School campaign, aiming to increase awareness of Samsung’s new Galaxy Book2 Pro 360, which launched in April 2022. The student demographic is key for Samsung, representing a group of consumers who have...
Best Retail and eCommerce Campaign - Performics @ Starcom: Styling a New Digital Wardrobe with Data
Starcom Website | LinkedIn Styling a New Digital Wardrobe with Data Performics @ Starcom was enlisted to support high-street fashion brand Primark with its digital transformation and the relaunch of its UK website, cultivating a data-driven content strategy and pulling from an alternative source of data in the absence of first-party online...
Best Travel Leisure and Lifestyle Campaign - Medialab Group & National Trust: Bringing A Much-Needed Dose of Autumnal Joy to Thousands of Families
Medialab Group Website | LinkedIn Bringing A Much-Needed Dose of Autumnal Joy to Thousands of Families For Autumn 2022, the National Trust sought to give support to some of those most negatively affected by the cost-of-living crisis – young families living in urban areas – by providing access to its properties, and helping...
Best Finance Campaign - Optimise Media & HSBC Group UK
Optimise Media Website | LinkedIn The HSBC UK Group is composed of four brands, which have historically all been managed independently of each other. But, last year, this changed, as each brands’ affiliate marketing management was consolidated under a single performance marketing team. With the help of Optimise Media, HSBC Group...
Best Technology for Retailers - Live Ramp's Safe Haven Drives Highly Personalised Experiences
Live Ramp Website | LinkedIn Best Technology for Retailers As third-party cookies slowly disappear from the web, brands are in a difficult position when it comes to understanding their audience and personalising their journey. This is why the retail media channel has been heating up as of late, as many retailers...
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