American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
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Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
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Best Performance Marketing Innovation - Nucleus by Affinity Global Inc. Maximising Publisher Revenue The Power of Multiple Bidders
Affinity Global Inc. Website | LinkedIn Maximising Publisher Revenue: The Power of Multiple Bidders Nucleus by Affinity Global Inc. is a strong winning example for the Best Performance Marketing Innovation award, for its automated affiliate SSP platform that is successful in maximising publisher revenue. Nucleus is a commerce SSP that solves...
Best Use of Data and Insights - Incubeta & Love Theatre: The Play That Goes Right
Incubeta Website | LinkedIn The Play That Goes Right LOVETheatre, an official ticket agent for London theatres, challenged Incubeta to supercharge revenue performance across October and November, whilst maintaining a specific target ROAS. Incubeta discovered that the automated bidding algorithm they had chosen was heavily under indexing on productions that were...
Best Team in Performance Marketing - Acceleration Partners Client Services Team: Helping Brands Unlock Growth Through Partnerships
Acceleration Partners Website | LinkedIn Helping Brands Unlock Growth Through Partnerships Acceleration Partners Client Services team is dedicated to improving itself and providing a self-sustaining team environment. Its values hold employees accountable for ‘owning’ their work, and regularly endorse the team to be the best they can be, and encourage others...
Partnership for Good - Kepler and PHD: HSBC UK’s ‘Safe Spaces’ campaign for those people experiencing financial abuse
Kepler Website | LinkedIn HSBC UK’s ‘Safe Spaces’ campaign for those experiencing financial abuse In Q2 2022, HSBC UK and Kepler & PHD came together to support Hestia’s UK Says No More Safe Spaces’ initiative – in an effort to build safe spaces within each of their UK branches for...
Together We Solved That - Rakuten Advertising Strategic Launch Package: Slashing Implementation Time by 3x
Rakuten Advertising Website | LinkedIn Slashing Implementation Time by 3x For many years, brands have been asking networks to solve the issue of ‘speed’ in affiliate marketing. As a primary growth channel, there’s a great deal of pressure to get things done quickly. The recent economic situation has exacerbated this....
Industry Rising Star - Sophie Van der Veken, tails.com
tails.com Website | LinkedIn Sophie Van der Veken is the epitome of an industry rising star. Hardworking, ambitious, dedicated to her team, and an inspiration to be around, Van der Veken has helped her company, tails.com, reach new heights, and excelled herself in the process. Since joining the team...
