Picture Hansel and Gretel in the woods, think Beatrix Potter’s Peter Rabbit illustrations. Cottagecore is the romanticised version of agricultural living, IRL. The popular internet aesthetic is a visual-
According to General Manager at TikTok for the UK and Europe, Rich Waterworth, one of TikTok’s core principles is to celebrate diversity, fostering an inclusive community. TikTok is a
The answer? By staying attentive to content creators’ evolving goals and priorities, brands can not only prompt increased influencer activity but also lay the groundwork for lasting, mutually beneficial relationships
The debacle has now escalated further with influencers snatching the headlines once again. Many continue to soak up the sun at resorts in the Gulf in spite of the UK
Previous to this announcement, YouTube was the only influencer advertising platform protected by the union. The expansion to TikTok, Instagram, Facebook, and Twitch will enable more influencers across these platforms
As the newest to come onto the scene of influencer marketing there is much for us still to learn about their power and the best practices for working alongside them.
When creators feel like their growth is stagnant or they aren’t making enough money, it often boils down to one of these three common mistakes. In 2021, influencers need
Influencers can help you with amplifying your brand messages, providing creative inspirations around how to use your product, or providing reviews on how the product tastes. Below are some fun
