Pinterest has made a commitment to ensure that half of its managed creators come from underrepresented groups and is launching a tool to support these groups alongside a new brand
Everyone’s favorite time of year is fast approaching. But with COVID-19 continuing to impact both consumers and businesses, marketers are preparing for what is likely to be an
The 2020 holiday season will be unlike anything the retail industry has ever experienced. On top of dealing with the ongoing impact of the COVID pandemic, we’re in the
Instagram has just launched new monetisation tools for creators. Today, the platform is rolling out access to Badges in Live internationally to an initial group of over 50,000 creators.
Challenge
Paddy Power had asked us to activate their #SaveOurShirt campaign, which was essentially the reveal of their season-long sponsorship of Huddersfield Town football club. This sponsorship was slightly
Instagram has said it will do more to protect consumers by ensuring that influencers disclose commercial partnerships in their posts. This follows an investigation by UK watchdog The Competition and
The sentiment of being nonpartisan has come to an end. Everyone from Fortune 500 companies to start-ups is taking a stand, which is why it is not surprising that
Spotify has launched a new feature that combines spoken word audio content with music tracks. With the new feature, listeners have more ways to discover and connect with music from
TikTok has partnered with brand safety platform OpenSlate to “ensure a positive and safe environment” for brand partners advertising on the platform. Through the partnerships, TikTok says brands can feel
To crystalize their vision and new “Planet Earth’s Favorite Vodka” positioning, ABSOLUT tapped Collectively to orchestrate a series of people-and planet-centered influencer activations throughout 2019 to drive
Last week marked Instagram’s tenth birthday. Over the past decade, the app has evolved from a photo-sharing service to the world’s sixth most popular social media platform,
Social media usage is up by 72% as a result of life under lockdown. And with that, influencer marketing has swooped in and become the dominating marketing strategy of 2020.
