American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
The latest posts only for subscribers
Best Managed Affiliate Programme - Enterprise Level - Optimise Media & Go.Compare
Optimise Media Website | LinkedIn Optimise Media and Go.Compare’s exceptional partnership created an affiliate programme that has achieved stellar growth year on year. The challenge for 2022 was to achieve even greater growth despite tough market conditions, new regulations, and changes in the client-side contact at GoCompare.com. Despite...
Best Programmatic Campaign - EssenceMediacom, GroupM Nexus, & Choreograph: Cancer Research UK
EssenceMediacom, GroupM Nexus and Choreograph Cancer Research UK Cancer Research UK had to relaunch its flagship fundraising event after Covid-induced disruptions and sought to make it the most local, national campaign it had ever run. EssenceMediacom, GroupM Nexus, and Choreograph collaborated to create a hyperlocal programmatic strategy on a national...
Best Integrated Performance Campaign - M.i. Media & Happy Hour: Leading MyDieselClaim to World Cup Glory
M.i. Media Website | LinkedIn Leading MyDieselClaim to World Cup Glory M.i. Media and Happy Hour’s aim for MyDieselClaim was to aggressively hit the market, build mass awareness, and outperform competition to become clear market leaders in their category. By mid-2022, TV was one of their best performing...
Best Paid Social Campaign - PHD UK: Using the ‘Force’ to Create Buzz for the VW ID. Buzz
PHD UK Website | LinkedIn Using the ‘Force’ to Create Buzz for the VW ID. Buzz PHD UK won the Best Paid Social Campaign award for exceptional social planning in creating buzz for the Volkswagen ID. Buzz vehicle launch through a partnership with Disney, using the ‘force’ of Star Wars, and...
More Money, More Problems: CTV Ad Space Is Booming, but Fraud Is on the Rise
New research reveals that CTV bot fraud has risen by 69%. What is CTV ad fraud, and why is it increasing?
Best Brand Engagement Campaign - Kitlocker & Easyfundraising: Supporting Communities and Winning Customers
Kitlocker & Easyfundraising Supporting Communities and Winning Customers Kitlocker and Easyfundraising’s joint campaign aimed to build brand engagement by using their unique link to the grassroots football community, grow their user bases, increase revenue, and give amateur football clubs access to something special and unique. The campaign featured a...
