At the end of February, the digital-first talent management agency announced the launch of Gleam Game. This new gaming division will see the business evolve to manage gaming talent, including new signings; Gee Nelly, Mr. Dalek, Freya Nightingale, and Talia Mar, who have over four million followers and subscribers between them. and provide gaming-specific influencer marketing solutions for brands including the development of new products.
Ben, a gaming specialist, was hired last year and brings almost a decade’s worth of experience in the sector to the team, having previously led the European talent strategy for HyperX.
