American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
Last Click Captures Demand, But Creators Build it
Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.
Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
Awards showcase
Influencer Marketing
Affiliate Partnerships
- Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers
- “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
- “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
Creator Economy
Performance Marketing
The latest posts only for subscribers
Breaking Barriers: Tech Partnerships are Redefining Affiliate Marketing
We explore what tech partnerships are, why they fit so well in the affiliate space, how they can break down silos, and push affiliate marketing into a new era.
Instagram’s Rumoured Twitter Clone: What Does it Mean for Creators?
The app is teased to be released as early as June, and will be created for “creators and public figures” with a tagline: “Instagram for your thoughts.”
How Small Businesses Are Driving Automation in Affiliate Marketing
The affiliate space is renowned for its people-first approach to digital marketing. But could automation actually attract more people to the channel?
A Week in TikTok: Creator Rewards, Search Widgets, and a Ban in Montana
It’s been a very eventful week for the social media giant, but we weigh out the good and the bad for TikTok to answer: ‘What does its future look like?’
Best Programme Launch or Migration - Optimise & AVIVA Life
Optimise Website | LinkedIn Aviva Life Insurance is the largest life insurer in the UK with over 11 million customers and 25% of the market share. Affiliate marketing is crucial for Aviva, contributing to 12% of its overall direct life insurance sales. After reviewing their previous network, Aviva selected Optimise to...
Best Managed Affiliate Programme - SME - Gen3 Marketing & tails.com: Supercharging the Growth of the Affiliate Channel
Gen3 Marketing Website | LinkedIn Supercharging the Growth of the Affiliate Channel Tails.com is a direct-to-consumer, online dog food subscription company that offers bespoke kibble tailored to the unique nutritional needs of dogs. Gen3 collaborated with tails.com to significantly scale the number of new customers trialing tails.com and...
Recommended
