Following the latest ruling by the ASA in regards to Molly-Mae Hague breaching the guidelines for prize promotional content, and the recent rule put in place banning influencers from
Advertising works best when it speaks to people’s wants, needs, and desires in a way that is in accordance with their mindset and motivations at the time. As marketers,
This year’s Influencer Marketing Show Global will be taking place virtually between the 13th – 15th of April. Following the triumphant launch of the virtual show last year, we are
Although many brands are constantly striving to improve their marketing campaigns by ensuring they are diverse and inclusive, especially on International Women’s Day, it is important to realise that
Matching Influencer Fit and Media Performance
Imagine this scenario – you have a new product launch that you’ve spent the last six months working on. Your marketing budget is set
If you want to be in with the chance of becoming a part of the accelerator programme, then you’d better act fast. The programme will be accepting just 20
As more consumers are turning towards social media for financial guidance, Klarna, the Swedish fintech company that allows consumers to pay for products and services online in installments, has set
Whether you love it, loathe it, or you’re yet to delve into the world of Clubhouse, the success of the app since its launch is undeniable. Since Clubhouse hit
Content is more than just a way for brands to communicate with potential customers. It allows brands to express themselves in ways unlike ever before. During 2020, brands had to
YouTube and Instagram influencer, Molly-Mae Hague, has received 12 complaints made against her to the ASA following a giveaway she hosted on Instagram in September 2020.
To celebrate reaching
