With the abundance of influencer marketing agencies, tech platforms, and SaaS, the marketplace can get quite confusing! We spoke with featured AI-fueled, self-service platform Crowd Point to find
Just like everybody thinks they can be an influencer and don’t realise the hard work and skill it takes, many also believe setting up an influencer talent agency is
2020 has been a year of change – a change in direction, priorities and opportunities. But, if there’s one thing we’ve learned, it’s that video consumption isn’t
Influencer marketing continues to thrive in the challenging current climate, with both brands and consumers appreciating the authentic connections it drives. Almost three-quarters of marketers are allocating more resources
Love them or hate them, influencers are a driving force in the world of marketing. It’s estimated that around 17% of companies actually spend half their marketing budgets on
Day One; TikTok, Social Good and the Influencer Pay Gap
Hosted by Emily Trenouth, Head of Influencer Marketing at Mediacom, the themes of the first day were as diverse as
When we hear the word “marketing,” most people think about advertisements: billboards, banner ads, that one Spotify commercial that plays every five songs. If you’re as smartphone-addicted as
Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising
These days, it feels like TikTok is all everyone who’s anyone in the influencer marketing space is talking about. And given the rapidly growing platform’s massive, young network
The media landscape has been shifting for many years. The way people watch, listen and read their content of choice is wide and varied, often encompassing multiple channels, platforms and
The holidays are upon us and this means brainstorming different ways we can use our marketing budget to promote our holiday campaigns. If influencer marketing activations are not part of
Alexander Frolov, CEO and co-founder at HypeAuditor shares his predictions as 2021 is just around the corner.
1. Influencer marketing spend will grow by 15% globally
The amount of
