• Influencer Marketing

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The Ethics of Producing Travel Content Post Pandemic – How do Creators Ensure That They Are Not Becoming Out of Touch with Their Audiences?

The issue with these popular destinations, however, is they were beginning to get overpopulated. Communities that weren’t used to accommodating large groups of tourists were needing to make adjustments

By Guest Writer

/ 13 Jul 2021

• Influencer Marketing

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TikTok’s Pop-Up London Venue Built to Interact with Influencers and Create Content

The TikTok For You House is based in Westfield’s West London site and opens to the public on 22nd July. Aspiring TikTok stats, or those who want to brush

By Neve Fear-Smith

/ 13 Jul 2021

• Influencer Marketing

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Five Influencer Archetypes: Finding Your Perfect Fit

The Artist Spending more time on photoshop than they do on social media, The Artist might be a traditional illustrator or painter, or they could have found their calling in

By Guest Writer

/ 12 Jul 2021

• Influencer Marketing

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Tech Digest: Pinterest Ban Diet Ads, Instagram’s New Video Angle, and Three Minute TikToks

Pinterest bans ads that promote weight loss The team at Pinterest noticed how many people are facing issues with body image, especially as we emerge from the pandemic and head

By Neve Fear-Smith

/ 9 Jul 2021

• Influencer Marketing

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Influencing the Recovery of the Tourism Industry

It’s no secret that the travel and tourism industries were hit hard by the pandemic. The travel ban shut borders and grounded flights. Hotels were forced to close and

By Guest Writer

/ 8 Jul 2021

• Influencer Marketing

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It’s Time to Vote: Meet the Candidates for the Influencer Marketing Awards Rising Star Award

The virtual Influencer Marketing Awards ceremony is just a couple of weeks away, taking place on July 22, which means it is time to open the voting for the industry

By Neve Fear-Smith

/ 7 Jul 2021

• Influencer Marketing

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Christiano Ronaldo, Coca-Cola, and the Importance of Influence

“Agua, no Coca-Cola,” the Portugal player preached, lifting his own water bottle in the air. But this was not just a plea for fans to consider healthier dietary habits.

By Guest Writer

/ 6 Jul 2021

• Influencer Marketing

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How do Affiliates Fit into Influencer Marketing?

To put it simply, an affiliate is a person or company that advertises a product or service on the behalf of a brand. An affiliate can be a publication for

By Neve Fear-Smith

/ 5 Jul 2021

• Influencer Marketing

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TikTok Scores with UEFA Euro Sponsorship

TikTok announced in February that the app would be an official global sponsor of the UEFA EURO 2020 (taking place in 2021 due to Covid delaying the tournament). This is

By Neve Fear-Smith

/ 2 Jul 2021

• Influencer Marketing

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How Will Brands Shape Their Influencer Marketing Strategy In Line with Lockdown Lifting?

We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line

By Guest Writer

/ 1 Jul 2021

• Influencer Marketing

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Three Brands Making Strides With Outside-the-Box Influencer Marketing Strategies

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was

By Guest Writer

/ 30 Jun 2021

• Influencer Marketing

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ASA Rulings: How Do We Hold Influencers Accountable?

Influencers are certainly not strangers to being respectfully called out when it comes to the attention of the ASA that they are not following the guidelines that are put in

By Neve Fear-Smith

/ 29 Jun 2021