At first, you may wonder whether this term is related to the dark web – but it isn’t. Going dark on social media describes something that is far less illegal,
In case a reminder was necessary, the past year has been turbulent for many. Certain industries struggled, yet the influencer marketing industry was one that acted innovatively very quickly to
This time was difficult for many influencers, finding out how to keep their audiences interested and engaged in the content they are creating in a world that isn’t as
The Influencer Marketing Show London, hosted at Old Billingsgate, London, on 21st October 2021, will host thousands of delegates and booths from the leading players in the influencer and creator
The creation of Spark Ads came when TikTok took a look at how to create a one-of-a-kind solution for brands to cement their presence with the community
Following the release of a new report, Shop Now, Stress Later report for 2021, which reveals that social media and influencers are guiding young shoppers, TikTok, as a scheme to
When anything is new or different, people are bound to ask questions and show curiosity about how it works. Those of us who understand the inner workings of the influencer
Facebook CEO, Mark Zuckerberg, has confirmed that as a way to celebrate the importance of creators in regards to driving so much of the passion and creativity across Instagram and
But as the industry grows, we continue to hear questions around measurement and defining success with an influencer marketing campaign. Marketers often ask, “what does ROI really mean when working
A petition initially launched by model and media personality, Katie Price, in order to tackle online hate has gained momentum again over the past few days and now has over
