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Influencer Marketing Newsdesk

American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash

American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.

Influencer Marketing Partner+

Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?

Let's dive into the brand houses that brought the most to Coachella 2026.

PI LIVE Europe OnDemand+ Partner+

Fifty Shades of Risk, Inside Affiliate’s Grey Zones

Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....

Opinion

Last Click Captures Demand, But Creators Build it

Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.

Affiliate Partnerships Newsdesk

Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers

The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value. ​

Affiliate Partnerships Newsdesk

“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem

Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands. 

Creator Economy Influencer Marketing Partner+

Ranked: The Best Brand Activations That Defined Coachella 2026

Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!

PI LIVE Europe Partner+ OnDemand+

Performance Needs Personality: Why Creative Customisation Drives Real Results

This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....

Creator Economy Newsdesk Influencer Marketing

OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched

OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.

Affiliate Partnerships Newsdesk

“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence

If 2025 felt like a year of transformation, strap in, the waves will only get choppier.

Affiliate Partnerships Newsdesk

New Affiliate Code of Conduct Aims to Standardise Software Guidance

The Code follows a big year of industry debate amidst browser extension controversy.

Influencer Marketing Newsdesk

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators

Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.

Creator Economy Newsdesk Influencer Marketing

Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget

Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.

Influencer Marketing Partner+

Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs

Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.

Newsdesk Performance Marketing

GPMA 2026: Reimagining How Industry Excellence is Recognised

Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.