Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
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The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
Affiliate Remains Buoyant Amid Tough Economic Conditions, APMA Finds
In 2025, the industry saw 7.3% growth year-on-year, with travel, telecom and finance emerging as growth engines.
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Influencer Marketing
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Most Creative Campaign - Heineken Silver & Billion Dollar Boy
Billion Dollar Boy Website | LinkedIn 0:00/1× Heineken Silver x Billion Dollar Boy Heineken Silver and Billion Dollar Boy emerged victorious with their groundbreaking campaign that challenged the hugely popular metaverse trend. Heineken launched Heineken Silver, the world's first virtual beer, allowing fans to 'try'...
Best Use of Data - Overwolf & BENlabs
BENlabs Website | LinkedIn Ripping up the Rule Book: Overwolf and BENlabs Challenge Traditional 'Ambassador' Programs Overwolf, an all-in-one gaming platform, sought BENlabs' expertise to revolutionise their "Always On" creator programme, driving mass awareness and installs for free-to-use Overwolf Apps while providing sustainable income opportunities for...
Best Use of a Small Budget - Ogilvy North America & ERA Woman Corp
Ogilvy North America Website | LinkedIn 0:00/1× Ogilvy North America and ERA Woman Corp Ogilvy North America and ERA Woman Corp’s impactful campaign focused on the Equal Rights Amendment (ERA), the proposed amendment aimed to eliminate gender-based discrimination in the United States. In commemoration of the 50th anniversary...
Best Influencer Commerce Campaign or Strategy - Acceleration Partners & Allbirds
Acceleration Partners Website | LinkedIn 0:00/1× Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing Allbirds, a global lifestyle brand focused on sustainable footwear and apparel, recognised the need for a more robust and diverse influencer presence to drive sales and sustainable programme growth, which is why they turned...
Best Cause-Led Campaign - SEEN Connects & Tommee Tippee
SEEN Connects Website | LinkedIn 0:00/1× Tommee Tippee: Building raw, honest parenthood conversations Tommee Tippee and SEEN Connects campaign supported the brand's new website space, the 'Parent Room', providing raw and real advice for parents. By integrating influencer messaging and celebrity content, the campaign achieved...
Best Brand Engagement Campaign - Digital Voices & Duolingo
Digital Voices Website | LinkedIn 0:00/1× Digital Voices x Duolingo: Chunkz and Yung Filly Digital Voices and Duolingo’s campaign aimed to test the effectiveness of creative partnerships with YouTube creators in unlocking the UK Gen Z audience demographic, raising awareness of the Duolingo app, and driving brand engagement...
