So what is Greenwashing?
The term greenwashing, although coined in 1986, is one that is becoming more readily used by younger generations in particular, who are understanding how being ‘sustainable’
Last month the ASA announced that it had been carrying out a monitoring sweep over the duration of three weeks to analyse creator beaching of the ASA and CAP codes.
Consumers are changing their diets and adapting their shopping habits, all in a bid to contribute to the government’s UK net zero target by 2050, and hugely reduce our
In case you were unable to make the session, or you’re not a brand but you’re curious to learn more about managing and optimising an influencer marketing budget,
As a result of stay-at-home orders, social media usage increased: the number of active social media users globally grew 10.5% to almost four billion. In any other
While these questions are key to getting started, determining next steps is not always that simple. There are more social platforms than we can count; new features emerge seemingly each
I have yet to hear a single descriptor of a generation that sounds any different from how another generation has been perceived. We know the claims that are usually made:
YouTube trials hiding dislikes
In response to creator feedback, YouTube has recently been trialling hiding dislikes to protect the wellbeing of its community. The team at YouTube became aware that
Taking place on July 22, the Influencer Marketing Awards will be debuting an exciting new format, which will enable you all to socialise, connect, and network – something we have all
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers through digital channels, there’s a not-so-secret weapon
