The rise of child influencers – known as ‘kidfluencers’ – is a phenomenon that has left parents across the globe facing difficult decisions. On the one hand, a successful kidfluencer can pursue
With vaccinations being rolled out across the globe, and Covid infection rates decreasing, we are starting to see glimpses of normality returning. Where brands have been used to connecting with
It’s time to look to artificial intelligence (AI) in influencer marketing. Although the influencer marketing sphere is teaming with human experts, AI can help brands in the following ways:
With a decade’s experience working in social for brands such as ASOS, Cult Beauty and Three, Hannah Wolff is now in the role of head of social media management at Born Social. Hannah’s role allows her to unite her experience across influencer marketing, community building, paid media and social cont
We are constantly questioning whether short form video content, more in depth video discussions, or engagement through Instagram posts and stories are the most successful tools for successful influencer marketing.
From recent news on Facebook and Reddit planning their own roll outs, to Clubhouse being named as a disrupter in Time Magazine’s inaugural 100 Most Influential Companies list – this
Spotify introduces new era of monetisation for podcast creators
In October 2018, Spotify opened podcasting for all of its users. By the end of that year, podcast listening grew on
After a great response to our call for judges at the beginning of the year, we have been working on building a diverse and representative panel of experts, who will
Instagram recently faced backlash as users raised concerns about the apps algorithms promoting diet related content to those suffering with eating disorders. The search bar in the Instagram app generated
With just a few months to go until the Influencer Marketing Awards takes place on the 22nd July, this is your last opportunity to upload your entries ready for the
