Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
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The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
Affiliate Remains Buoyant Amid Tough Economic Conditions, APMA Finds
In 2025, the industry saw 7.3% growth year-on-year, with travel, telecom and finance emerging as growth engines.
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Best Gaming Campaign - Billion Dollar Boy & Candy Cave UK
Billion Dollar Boy Website | LinkedIn 0:00/1× Candy Cave UK x Billion Dollar Boy Billion Dollar Boy masterfully understood and tapped into its target audience with this campaign for Candy Crush UK. To celebrate the 10th anniversary of the Candy Crush Saga brand, Billion Dollar Boy was tasked with...
Affinity Acquires Opinary, Expands EMEA Footprint
The acquisition will serve to strengthen both companies’ market presence in Europe and provide new opportunities to clients, according to executives.
Best Food & Drink Campaign - Ogilvy & Coca-Cola
Ogilvy Website | LinkedIn 0:00/1× Coca-Cola Zero Sugar – Take a Taste - WPP Open X, led by Ogilvy Our judges were wowed by Ogilvy’s strategic use of influencer marketing to drive desirability and awareness amongst new audiences for one of the world’s most recognisable brands. Promoting Coca-Cola...
Best Family & Parenting Campaign - Pepper Studio & The Week Junior
Pepper Studio Website | LinkedIn 0:00/1× Parenting, Partnerships, and Performance: Influencing Subscriptions for The Week Junior Pepper Studio smashed its targets with this highly effective campaign. Continuing its partnership with the children’s magazine, The Week Junior, Pepper Studio set out to drive provable ROI through influencer marketing. Its...
Most Effective Integrated Campaign - OMD UK & Channel 4
OMD UK Website | LinkedIn 0:00/1× OMD UK & Channel 4 - Making Rise & Fall Unmissable For 16-34s OMD UK and Channel 4’s collaboration in promoting the reality show "Rise and Fall” effectively engaged Channel 4's elusive 16-34-year-old audience through a comprehensive and innovative...
Most Effective Campaign for ROI - impact.com and Ellos
impact.com Website | LinkedIn 0:00/1× impact.com and Ellos Ellos, a Swedish fashion brand, sought to establish a transparent and evergreen influencer programme across multiple Nordic countries. Dissatisfied with their previous agency's lack of transparency and focus on soft metrics, Ellos partnered with the impact.com...
