True diversity was the focus of a recent conversation I had as part of the programming for IMS Global 2021. During a fireside chat with the EMEA Marketing Director of
In simple terms, a creator marketplace is a platform that allows brands and creators to discover one another and connect with ease.
More and more brands are recognising the opportunities
It has been reported that 29% of consumers frequently watch influencers’ livestreams, and among those viewers, 80% are likely to buy products as a result – therefore, the introduction of live
Since switching from Musical.ly to TikTok in 2018, the short video based social media platform has exploded in popularity, creating new opportunities for brands and influencer marketers. Influencer marketing
Clubhouse is an audio-only app hosting virtual rooms for live discussions, with opportunities for users to listen in and participate by speaking themselves. When it launched, Clubhouse was only
Society’s perception of the quintessential influencer is changing. Influencers no longer have a stigma of just being young, white females that are into fashion and beauty. We’re now
For the first time, Ofcom will be able to enforce new regulations under legislation for social media companies that will force them to protect children, stop racism and hate speech,
In just a few days, we have seen announcements from both YouTube and TikTok who are launching new funds and features in order to become the app that can offer
But if a creator wants to get paid fairly for their work, while also engaging with their audience on their own terms, how many options do they really have?
More
Seeing creators and influencers haul many items sometimes multiple times a week, whether they are gifted or purchased is not relatable to the average consumer. It is hard for audiences
The Mental Health Foundation launched the event 21 years ago and has continued to take place yearly, each year focussing on a different theme. The theme for this year is
Clubhouse boosts creator content with show funding
After over a year of the Clubhouse app being exclusive to iOS users, Clubhouse is now available to those using Android, and the
