Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
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The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
Affiliate Remains Buoyant Amid Tough Economic Conditions, APMA Finds
In 2025, the industry saw 7.3% growth year-on-year, with travel, telecom and finance emerging as growth engines.
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Best Boutique Influencer Marketing Agency - Purple Goat Agency
Purple Goat Agency Website | LinkedIn 0:00/1×...
Best Travel & Lifestyle Campaign - Pepper Studio, Tripadvisor & Tourism Ireland
Pepper Studio Website | LinkedIn 0:00/1× Pepper Studio Presents: The Northwest of Ireland, for Tripadvisor and Tourism Ireland...
Nominations Open for Hello Partner’s Global 30 Under 30 Future Leaders
Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.
Unlocking Opportunity in Southeast Asia with Partnerships in Paradise
Hello Partner and Lodestar Marketing announce an all-inclusive 3 day retreat to Koh Tao, Thailand - helping you to unlock the potential of Southeast Asia (SEA) by launching into or growing your affiliate & partner marketing business in the region.
Best Fashion & Beauty Campaign - Ogilvy & Dove
Ogilvy Website | LinkedIn 0:00/1× Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID With their #TurnYourBack campaign, Dove, Ogilvy, and DAVID harnessed the power of influencer marketing to spread awareness about the harmful effects of unrealistic beauty standards. Initially, the campaign emerged in response to the Bold Glamour filter on...
Best Sport, Health & Fitness Campaign - Smarts & ASICS
Smarts Website | LinkedIn 0:00/1× ASICS Colour Injection Collection Expanding on their initial brief, the team at Smarts went above and beyond to drive spectacular results for a globally-renowned sportswear brand. In May 2022, ASICS approached Smarts with a brief to create paid ad content for its newly launched...
