Kicking off what could be set to be a huge year for creator founded brands, two of the biggest YouTube stars of the moment, KSI and Logan Paul, announced they have teamed together to release a brand new sports drink. The release saw the product sell out in just four hours.
Until now, KSI and Logan Paul have been seen as rivals after competing against one another in two boxing matches. But with a huge audience invested in the pair's rivalry, and waiting on tenterhooks for any new developments, KSI and Logan Paul noticed the business opportunity that this presented.
Put an influencer's name on a product, and if anything, you’re guaranteed to provoke interest and discussion.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
