Kicking off what could be set to be a huge year for creator founded brands, two of the biggest YouTube stars of the moment, KSI and Logan Paul, announced they have teamed together to release a brand new sports drink. The release saw the product sell out in just four hours.
Until now, KSI and Logan Paul have been seen as rivals after competing against one another in two boxing matches. But with a huge audience invested in the pair's rivalry, and waiting on tenterhooks for any new developments, KSI and Logan Paul noticed the business opportunity that this presented.
Put an influencer's name on a product, and if anything, you’re guaranteed to provoke interest and discussion.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
