Vik Khagram has been working in the influencer sphere for eight years now and has seen the industry take shape, reshape, and evolve in many ways.
With eight years of influencer marketing experience under his belt, three months ago Vik began his current role at Ketchum working on the social and influence team as a Senior Account Director across a host of global brands.
In Vik’s new role, he works to ensure that there is a solid synergy between brand messaging and influencer content, which is the key to strong influencer marketing. Relationship building with influencers and their agents is imperative to the success of Vik’s role.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
