Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
Industry Responds to the Rakuten x impact.com Alliance
We heard from leaders across the industry to get their perspectives on what the alliance signals.
PI LIVE Europe and AAB Launch the Agency Ecosystem Map
The map serves as a tool to match brands with the right agency at the right time.
Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter
While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross.
Profit with Purpose - The New Era of Responsible Performance Marketing
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Publisher of the Year - Blue Light Card: There For Those, Who Are There For All Of Us
Blue Light Card Website | LinkedIn There For Those Who Are There For All Of Us Now partnered with over 17,500 retailers, both national and local, Blue Light Card provides savings, discounts, and other perks to over three million members across the country. In 2022, the publisher saved its members...
Best Performance Marketing Agency - Performics Going From Strength To Strength
Performics Website | LinkedIn Going From Strength To Strength Globally-recognised performance specialists Performics have consistently delivered top-tier results for the past 25 years, and 2022 saw one of their most impactful years yet. With a sparkling client list that boasts some of the world’s largest brands, Performics has proven to...
Best Affiliate & Partnership Marketing Agency - Acceleration Partners: Create What’s Next
Acceleration Partners Website | LinkedIn Create What’s Next Since its UK launch in 2017, Acceleration Partners has delivered monumental growth for its clients, and has expanded its client base to 37 in-market. Its partnership marketing strategy is based in impartiality, and agnosticism. It has no preferred partners, and instead looks...
Clever, Courageous, and Creative: Highlights from the Performance Marketing Awards 2023
Find out who took home the trophies at the stunning 17th edition of the Performance Marketing Awards.
TikTok World 2023: Support for Brands is a Priority This Year and Beyond
TikTok hosted its third annual product summit, TikTok World, this week, with a small set of product launches, and a huge emphasis on education and automation.
Webgains Announces New CEO
The new CEO will start immediately, bringing years of experience to the role.
