The Rakuten Advertising network has recognised how the ups and downs that the economy has faced this year, from the lifting of pandemic restrictions, to inflation uncertainty, has reflected in consumer behaviour.
Holiday gift buying is certainly not just restricted to December, with shoppers starting their search earlier than ever to secure the best discounts as they adjust their budgets. This may mean they remain loyal to their all time favourite brands, but don’t be surprised if loyal customers jump ship for a better deal!
In order to enable publishers and advertisers to keep up with this changing pace, Rakuten Advertising is providing you with its proprietary live data feed of network and category-level insights across the US, Canada, UK, France, Germany, Australia, and Brazil.
The handy dashboard allows you to select your region and use the navigation to switch between countries to discover real-time traffic trends.
Advertisers and publishers can view click trends across the following verticals:
- Apparel and accessories
- Beauty and personal care
- Department stores
- Food and drink
- High end/luxury
- Home improvements
Prepare to track not only real-time data, but also compare this data to last year’s across Cyber Monday, Thanksgiving, and Black Friday.
We hope that these insights will support you throughout the busiest shopping season of the year!